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Facilitating sustainable tourism by endogenization: China as exemplar

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  • Weaver, David
  • Tang, Chuanzhong
  • Zhao, Yanzhi

Abstract

To make contemporary Anglo-Western sustainable tourism discourse more responsive to non-Western contexts, we augment the generic content of the enlightened mass tourism model with crucial endogenous injections, using China as exemplar. Han Chinese cultural values as input are summarized as harmony in all things toward creative transformation through parameters of collectivism, face, guanxi, self-cultivation, and embrace of opposites. Endogenous output considers the policy and power structure for achieving sustainability-related outcomes, in this instance for the better life of people, poverty alleviation and ecological civilization as embodied in the authoritative Report to the 19th National Congress of the Communist Party of China. The outcome is “endogenized” enlightened mass tourism as a framework more widely conducive to sustainability engagement in non-Western destinations.

Suggested Citation

  • Weaver, David & Tang, Chuanzhong & Zhao, Yanzhi, 2020. "Facilitating sustainable tourism by endogenization: China as exemplar," Annals of Tourism Research, Elsevier, vol. 81(C).
    • Handle: RePEc:eee:anture:v:81:y:2020:i:c:s0160738320300347
    DOI: 10.1016/j.annals.2020.102890
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    References listed on IDEAS

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    4. Yuan Chen & Jie Zhang & Hui Chen, 2023. "An economic analysis of sustainable tourism development in China," Economic Change and Restructuring, Springer, vol. 56(4), pages 2227-2242, August.
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    7. Biljana Petrevska & Aleksandra Terzić & Cvetko Andreeski, 2020. "More or Less Sustainable? Assessment from a Policy Perspective," Sustainability, MDPI, vol. 12(8), pages 1-16, April.

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