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Intention to reuse AR-based apps: The combined role of the sense of immersion, product presence and perceived realism

Author

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  • Mohamed Daassi

    (IUT de Tours - Institut Universitaire de Technologie de Tours, VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours)

  • Sana Debbabi

    (IUT de Tours - Institut Universitaire de Technologie de Tours, VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours)

Abstract

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Suggested Citation

  • Mohamed Daassi & Sana Debbabi, 2021. "Intention to reuse AR-based apps: The combined role of the sense of immersion, product presence and perceived realism," Post-Print hal-03372420, HAL.
    • Handle: RePEc:hal:journl:hal-03372420
    Note: View the original document on HAL open archive server: https://hal.science/hal-03372420
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    References listed on IDEAS

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    1. Hudson, Sarah & Matson-Barkat, Sheila & Pallamin, Nico & Jegou, Guillaume, 2019. "With or without you? Interaction and immersion in a virtual reality experience," Journal of Business Research, Elsevier, vol. 100(C), pages 459-468.
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    10. Yim, Mark Yi-Cheon & Chu, Shu-Chuan & Sauer, Paul L., 2017. "Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective," Journal of Interactive Marketing, Elsevier, vol. 39(C), pages 89-103.
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    17. Sarah Hudson & Sheila Matson-Barkat & Nico Pallamin & Guillaume Jégou, 2019. "With or without you? Interaction and immersion in a virtual reality experience," Post-Print hal-02159315, HAL.
    18. Sana Debbabi & Mohamed Daassi & Serge Baile, 2010. "Effect of online 3D advertising on consumer responses: the mediating role of telepresence," Post-Print hal-03523636, HAL.
    19. Caroline Cuny & Marianela Fornerino & Agnès Helme-Guizon, 2015. "Can music improve e-behavioral intentions by enhancing consumers' immersion and experience?," Grenoble Ecole de Management (Post-Print) halshs-01344350, HAL.
    20. Pantano, Eleonora & Rese, Alexandra & Baier, Daniel, 2017. "Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 81-95.
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    1. Jafar, Rana Muhammad Sohail & Ahmad, Wasim & Sun, Yanming, 2023. "Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores," Technology in Society, Elsevier, vol. 74(C).
    2. Jayaswal, Pragya & Parida, Biswajita, 2023. "The role of augmented reality in redefining e-tailing: A review and research agenda," Journal of Business Research, Elsevier, vol. 160(C).
    3. Hsu, Sheila Hsuan-Yu & Tsou, Hung-Tai & Chen, Ja-Shen, 2021. "“Yes, we do. Why not use augmented reality?†customer responses to experiential presentations of AR-based applications," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    4. Inho Hwang & Hoshik Shim & Woo Jin Lee, 2022. "Do an Organization’s Digital Transformation and Employees’ Digital Competence Catalyze the Use of Telepresence?," Sustainability, MDPI, vol. 14(14), pages 1-20, July.
    5. Le Bo & Yimo Chen & Xiaoli Yang, 2023. "The Impact of Contradictory Online Reviews on Consumer Online Purchase Decision: Experimental Evidence From China," SAGE Open, , vol. 13(2), pages 21582440231, June.
    6. Pathak, Kanishka & Prakash, Gyan, 2023. "Exploring the role of augmented reality in purchase intention: Through flow and immersive experience," Technological Forecasting and Social Change, Elsevier, vol. 196(C).

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