IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v169y2023ics0148296323006069.html
   My bibliography  Save this article

More than skin-deep: The influence of presence dimensions on purchase intentions in augmented reality shopping

Author

Listed:
  • Lavoye, Virginie
  • Tarkiainen, Anssi
  • Sipilä, Jenni
  • Mero, Joel

Abstract

Virtual try-on applications use augmented reality to virtually display products on consumers’ faces or bodies. That is, they simulate a believable try-on experience by means of psychological presence, whereby the virtual experience feels real to the consumer. Grounded in social cognitive theory, this study is the first to investigate spatial presence, social presence, and self-presence to clarify the impact of virtual try-ons on consumers’ purchase intentions. We demonstrate that the three dimensions of presence have varying effects on purchase intentions. Furthermore, the different outcomes of the presence dimensions are attributed to the symbolic significance ascribed to body modification consumption. We confirm this effect for two contexts that represent low and high levels of body modification. The findings reveal the roles of (1) spatial presence in the low-level body modification context, (2) self-presence in the high-level body modification context, and (3) social presence across different body modification contexts.

Suggested Citation

  • Lavoye, Virginie & Tarkiainen, Anssi & Sipilä, Jenni & Mero, Joel, 2023. "More than skin-deep: The influence of presence dimensions on purchase intentions in augmented reality shopping," Journal of Business Research, Elsevier, vol. 169(C).
    • Handle: RePEc:eee:jbrese:v:169:y:2023:i:c:s0148296323006069
    DOI: 10.1016/j.jbusres.2023.114247
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296323006069
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2023.114247?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:169:y:2023:i:c:s0148296323006069. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.