Interactivity and vividness effects on social presence and involvement with a web-based advertisement
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References listed on IDEAS
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- repec:eee:jbrese:v:79:y:2017:i:c:p:123-133 is not listed on IDEAS
- Barnes, Stuart J. & Vidgen, Richard T., 2014. "Technology socialness and Web site satisfaction," Technological Forecasting and Social Change, Elsevier, pages 12-25.
- Fennis, Bob M. & Das, Enny & Fransen, Marieke L., 2012. "Print advertising: Vivid content," Journal of Business Research, Elsevier, pages 861-864.
- Maurer, Steven D. & Liu, Yuping, 2007. "Developing effective e-recruiting websites: Insights for managers from marketers," Business Horizons, Elsevier, vol. 50(4), pages 305-314.
- repec:gam:jsusta:v:9:y:2017:i:8:p:1317-:d:106236 is not listed on IDEAS
- Kim, Juran & Lee, Ki Hoon, 2013. "Towards a theoretical framework of motivations and interactivity for using IPTV," Journal of Business Research, Elsevier, pages 260-264.
- Carlos Orús & Raquel Gurrea & Carlos Flavián, 0. "Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention," Electronic Commerce Research, Springer, vol. 0, pages 1-40.
- Kim, Juran & Spielmann, Nathalie & McMillan, Sally J., 2012. "Experience effects on interactivity: Functions, processes, and perceptions," Journal of Business Research, Elsevier, pages 1543-1550.
- Alden, Dana L. & He, Yi & Chen, Qimei, 2010. "Service recommendations and customer evaluations in the international marketplace: Cultural and situational contingencies," Journal of Business Research, Elsevier, vol. 63(1), pages 38-44, January.
- repec:zag:market:v:29:y:2017:i:2:p:139-159 is not listed on IDEAS
- He, Yi & Chen, Qimei & Alden, Dana L., 2012. "Consumption in the public eye: The influence of social presence on service experience," Journal of Business Research, Elsevier, pages 302-310.
- repec:spr:elcore:v:17:y:2017:i:4:d:10.1007_s10660-016-9250-7 is not listed on IDEAS
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