IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v58y2005i3p387-396.html
   My bibliography  Save this article

Interactivity and vividness effects on social presence and involvement with a web-based advertisement

Author

Listed:
  • Fortin, David R.
  • Dholakia, Ruby Roy

Abstract

No abstract is available for this item.

Suggested Citation

  • Fortin, David R. & Dholakia, Ruby Roy, 2005. "Interactivity and vividness effects on social presence and involvement with a web-based advertisement," Journal of Business Research, Elsevier, vol. 58(3), pages 387-396, March.
  • Handle: RePEc:eee:jbrese:v:58:y:2005:i:3:p:387-396
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148-2963(03)00106-1
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kroeber-Riel, Werner, 1979. " Activation Research: Psychobiological Approaches in Consumer Research," Journal of Consumer Research, Oxford University Press, pages 240-250.
    2. Richard L. Daft & Robert H. Lengel, 1986. "Organizational Information Requirements, Media Richness and Structural Design," Management Science, INFORMS, pages 554-571.
    3. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. " Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Oxford University Press, pages 135-146.
    4. Holbrook, Morris B & Batra, Rajeev, 1987. " Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising," Journal of Consumer Research, Oxford University Press, pages 404-420.
    5. Olney, Thomas J & Holbrook, Morris B & Batra, Rajeev, 1991. " Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time," Journal of Consumer Research, Oxford University Press, pages 440-453.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. repec:eee:jbrese:v:79:y:2017:i:c:p:123-133 is not listed on IDEAS
    2. Barnes, Stuart J. & Vidgen, Richard T., 2014. "Technology socialness and Web site satisfaction," Technological Forecasting and Social Change, Elsevier, pages 12-25.
    3. Fennis, Bob M. & Das, Enny & Fransen, Marieke L., 2012. "Print advertising: Vivid content," Journal of Business Research, Elsevier, pages 861-864.
    4. Maurer, Steven D. & Liu, Yuping, 2007. "Developing effective e-recruiting websites: Insights for managers from marketers," Business Horizons, Elsevier, vol. 50(4), pages 305-314.
    5. repec:gam:jsusta:v:9:y:2017:i:8:p:1317-:d:106236 is not listed on IDEAS
    6. Kim, Juran & Lee, Ki Hoon, 2013. "Towards a theoretical framework of motivations and interactivity for using IPTV," Journal of Business Research, Elsevier, pages 260-264.
    7. Carlos Orús & Raquel Gurrea & Carlos Flavián, 0. "Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention," Electronic Commerce Research, Springer, vol. 0, pages 1-40.
    8. Kim, Juran & Spielmann, Nathalie & McMillan, Sally J., 2012. "Experience effects on interactivity: Functions, processes, and perceptions," Journal of Business Research, Elsevier, pages 1543-1550.
    9. Alden, Dana L. & He, Yi & Chen, Qimei, 2010. "Service recommendations and customer evaluations in the international marketplace: Cultural and situational contingencies," Journal of Business Research, Elsevier, vol. 63(1), pages 38-44, January.
    10. repec:zag:market:v:29:y:2017:i:2:p:139-159 is not listed on IDEAS
    11. He, Yi & Chen, Qimei & Alden, Dana L., 2012. "Consumption in the public eye: The influence of social presence on service experience," Journal of Business Research, Elsevier, pages 302-310.
    12. repec:spr:elcore:v:17:y:2017:i:4:d:10.1007_s10660-016-9250-7 is not listed on IDEAS

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:58:y:2005:i:3:p:387-396. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.