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Virtual Reality in the Tourism Sector: A Bibliometric Systematic Literature Review of the Development and Future Trends

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  • Seuk Wai Phoong
  • Seuk Yen Phoong
  • Shi Ling Khek

Abstract

This study examines the evolving trend of virtual reality within the tourism industry by applying a bibliometric systematic review technique. Bibliometric analysis is harnessed for both performance and mapping analyses, while the review technique is employed to elucidate the nuanced landscape of virtual reality in the tourism sector. A comprehensive dataset of 472 articles retrieved from the Web of Science spanning 1995 to 2022 forms the basis of this investigation, with Biblioshiny and VOSviewer serving as bibliometric tools. The findings underscore the People’s Republic of China as the foremost contributor to publications in this domain. Particularly noteworthy is the preeminence of the Tourism Management journal, with an average citation of 78.82. Notably, the literature predating the COVID-19 pandemic predominantly focused on virtual tourism’s application, implications, and impacts. However, a discernible shift occurred in post-pandemic publications, emphasizing virtual reality in tourism to augment user satisfaction. Of paramount significance is the consensus within the research community highlighting the substantial benefits of implementing virtual reality, particularly in elevating users’ visualization experiences. This study holds the potential to provide invaluable insights for policymakers and funding agencies, elucidating the instrumental role of virtual reality in shaping the landscape of the tourism sector.

Suggested Citation

  • Seuk Wai Phoong & Seuk Yen Phoong & Shi Ling Khek, 2024. "Virtual Reality in the Tourism Sector: A Bibliometric Systematic Literature Review of the Development and Future Trends," SAGE Open, , vol. 14(4), pages 21582440241, October.
    • Handle: RePEc:sae:sagope:v:14:y:2024:i:4:p:21582440241290933
    DOI: 10.1177/21582440241290933
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