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Envisioning the future of behavioral decision-making: A systematic literature review of behavioral reasoning theory

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  1. Saubhagya Bhalla, 2021. "Testing the Motivations and Constraints of Collaborative Consumption: An Empirical Analysis of Disruptive Innovative Business Model," FIIB Business Review, , vol. 10(2), pages 146-157, June.
  2. Soni, Sigma & Arora, Parvinder & Kasilingam, Dharun & Jain, Varsha, 2025. "Digital daydreams: Exploring consumer motivations for engaging with the metaverse," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  3. Ruparel, Namita & Dhir, Amandeep & Tandon, Anushree & Kaur, Puneet & Islam, Jamid Ul, 2020. "The influence of online professional social media in human resource management: A systematic literature review," Technology in Society, Elsevier, vol. 63(C).
  4. Guandalini, Ilaria, 2022. "Sustainability through digital transformation: A systematic literature review for research guidance," Journal of Business Research, Elsevier, vol. 148(C), pages 456-471.
  5. Shahzad, Khuram & Ashfaq, Muhammad & Zafar, Abaid Ullah & Basahel, Sarah, 2024. "Is the future of the metaverse bleak or bright? Role of realism, facilitators, and inhibitors in metaverse adoption," Technological Forecasting and Social Change, Elsevier, vol. 209(C).
  6. Fouladvand, Javanshir, 2022. "Behavioural attributes towards collective energy security in thermal energy communities: Environmental-friendly behaviour matters," Energy, Elsevier, vol. 261(PB).
  7. Maryam Hina & Chetna Chauhan & Rajat Sharma & Amandeep Dhir, 2023. "Circular economy business models as pillars of sustainability: Where are we now, and where are we heading?," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 6182-6209, December.
  8. Yogesh Bhatt & Karminder Ghuman, 2022. "Managerial cognition and environmental behavioral intentions: A behavioral reasoning theory perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1315-1329, September.
  9. Umut Ünal & Rıfgı Buğra Bağcı & Mertcan Taşçıoğlu, 2024. "The perfect combination to win the competition: Bringing sustainability and customer experience together," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 4806-4824, July.
  10. Dang, Simon & Quach, Sara & Roberts, Robin E., 2025. "How time fuels AI device adoption: A contextual model enriched by machine learning," Technological Forecasting and Social Change, Elsevier, vol. 212(C).
  11. Wu, Jiaqi & Liu, Xin & Zhang, Chenghu, 2024. "Unveiling the influencing mechanism underlying users’ adoption and recommend intentions of central bank digital currency: A behavioral reasoning theory perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  12. Ravinder Kumar & Sumit Gupta & Ubaid Ur Rehman, 2023. "Circular Economy a Footstep toward Net Zero Manufacturing: Critical Success Factors Analysis with Case Illustration," Sustainability, MDPI, vol. 15(20), pages 1-19, October.
  13. Chaudhary, Sanjay & Dhir, Amandeep & Ferraris, Alberto & Bertoldi, Bernando, 2021. "Trust and reputation in family businesses: A systematic literature review of past achievements and future promises," Journal of Business Research, Elsevier, vol. 137(C), pages 143-161.
  14. Tamara Gajić & Dragan Vukolić & Jovan Bugarčić & Filip Đoković & Ana Spasojević & Snežana Knežević & Jelena Đorđević Boljanović & Slobodan Glišić & Stefana Matović & Lóránt Dénes Dávid, 2024. "The Adoption of Artificial Intelligence in Serbian Hospitality: A Potential Path to Sustainable Practice," Sustainability, MDPI, vol. 16(8), pages 1-26, April.
  15. Yoonjung Oh & Seoyong Kim & Sohee Kim, 2022. "Searching for New Human Behavior Model in Explaining Energy Transition: Exploring the Impact of Value and Perception Factors on Inconsistency of Attitude toward Policy Support and Intention to Pay for," IJERPH, MDPI, vol. 19(18), pages 1-26, September.
  16. Ruparel, Namita & Bhardwaj, Seema & Seth, Himanshu & Choubisa, Rajneesh, 2023. "Systematic literature review of professional social media platforms: Development of a behavior adoption career development framework," Journal of Business Research, Elsevier, vol. 156(C).
  17. Jayaswal, Pragya & Parida, Biswajita, 2023. "The role of augmented reality in redefining e-tailing: A review and research agenda," Journal of Business Research, Elsevier, vol. 160(C).
  18. Zhizheng Zhang & Wentao Wei & Tianlu Zhu & Ming Zhou & Yajun Li, 2022. "New Dimension on Quality of Life Differences among Older Adults: A Comparative Analysis of Digital Consumption in Urban and Rural Areas of China," IJERPH, MDPI, vol. 19(22), pages 1-23, November.
  19. Jebarajakirthy, Charles & Shankar, Amit, 2021. "Impact of online convenience on mobile banking adoption intention: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  20. Xiaoting Chi & Bo Meng & Hyerin Lee & Bee‐Lia Chua & Heesup Han, 2023. "Pro‐environmental employees and sustainable hospitality and tourism businesses: Exploring strategic reasons and global motives for green behaviors," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4167-4182, November.
  21. Nadeem, Waqar & Ashraf, Abdul Rehman & Shahid, Shadma, 2025. "What drives metaverse retail environments (non)usage? A behavioral reasoning theory perspective," Technological Forecasting and Social Change, Elsevier, vol. 212(C).
  22. Naman Sreen & Swetarupa Chatterjee & Seema Bhardwaj & Asmita Chitnis, 2023. "Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 447-475, June.
  23. Pengwei Wang & Lirong Han & Fengwei Ai, 2022. "What Drives Visitors’ Use of Bins in Urban Parks? An Application of the Stimulus-Organism-Response Model," IJERPH, MDPI, vol. 19(21), pages 1-14, October.
  24. Hafiza Sobia Tufail & Rana Muhammad Shahid Yaqub & Amnah Mohammed Alsuhaibani & Sidra Ramzan & Ahmad Usman Shahid & Moamen S. Refat, 2022. "Consumers’ Purchase Intention of Suboptimal Food Using Behavioral Reasoning Theory: A Food Waste Reduction Strategy," Sustainability, MDPI, vol. 14(14), pages 1-14, July.
  25. Saini, Munish & Prakash, Gyan & Yaqub, Muhammad Zafar & Agarwal, Reeti, 2024. "Why do people purchase plant-based meat products from retail stores? Examining consumer preferences, motivations and drivers," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  26. Khizar, Hafiz Muhammad Usman & Ashraf, Aqsa & Yuan, Jingbo & Al-Waqfi, Mohammed, 2025. "Insights into ChatGPT adoption (or resistance) in research practices: The behavioral reasoning perspective," Technological Forecasting and Social Change, Elsevier, vol. 215(C).
  27. Muhammad Zeeshan Zafar & Adnan Maqbool & Lucian-Ionel Cioca & Syed Ghulam Meran Shah & Shahjahan Masud, 2021. "Accentuating the Interrelation between Consumer Intention and Healthy Packaged Food Selection during COVID-19: A Case Study of Pakistan," IJERPH, MDPI, vol. 18(6), pages 1-14, March.
  28. Zafar, Abaid Ullah & Shahzad, Mohsin & Shahzad, Khuram & Appolloni, Andrea & Elgammal, Islam, 2024. "Gamification and sustainable development: Role of gamified learning in sustainable purchasing," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
  29. Chen, Ching-Fu & Eccarius, Timo & Su, Pin-Chi, 2021. "The role of environmental concern in forming intentions for switching to electric scooters," Transportation Research Part A: Policy and Practice, Elsevier, vol. 154(C), pages 129-144.
  30. Yadav, Rambalak & Giri, Arunangshu & Chatterjee, Satakshi, 2022. "Understanding the users' motivation and barriers in adopting healthcare apps: A mixed-method approach using behavioral reasoning theory," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
  31. Xiaoxue Feng & Suhaiza Zailani, 2024. "The Antecedents of the Willingness to Adopt and Pay for Climate-Smart Agricultural Technology Among Cooperatives in China," Sustainability, MDPI, vol. 17(1), pages 1-31, December.
  32. Tarikul Islam & Erhua Zhou, 2024. "Unpacking the Reasons Shaping Employee Acceptance and Attitudes towards AI Assistant Services in the Hotel Industry: A Behavioral Reasoning Perspective," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(5), pages 1-7.
  33. Talwar, Shalini & Talwar, Manish & Kaur, Puneet & Dhir, Amandeep, 2020. "Consumers’ resistance to digital innovations: A systematic review and framework development," Australasian marketing journal, Elsevier, vol. 28(4), pages 286-299.
  34. Yang, Feifan & Chu, Rongwei & Cai, Yahua & Chen, Zhijun, 2022. "Breadwinning: Migrant workers’ family motivation in facing life-threatening events and its performance implications," Journal of Business Research, Elsevier, vol. 150(C), pages 491-502.
  35. Xinjie Zheng & Yuhao Lin & Xin Cheng & Young-joo Ahn & Xiaoting Chi, 2025. "An Investigation into the Formation of Tourists’ Pro-Environmental Behavior in Geotourism: Balancing Tourism and Ecosystem Preservation," Sustainability, MDPI, vol. 17(4), pages 1-23, February.
  36. Elizabeth Kempen & Lorna Christie, 2022. "Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(14), pages 4-21.
  37. Jan, Ihsan Ullah & Ji, Seonggoo & Kim, Changju, 2023. "What (de) motivates customers to use AI-powered conversational agents for shopping? The extended behavioral reasoning perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  38. Xingjun, Huang & Mao, Zhouhui & Lin, Yun & Shi, Qiuju & Liu, Feng & Zhou, Fuli, 2024. "Sharing or privacy for private electric vehicle charging piles? Evidence from Chongqing," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
  39. Kumar, Sumit & Prakash, Gyan & Gupta, Bhumika & Cappiello, Giuseppe, 2023. "How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms: Investigation through IAM (Information Adoption Model) and ELM (Elaboration Likelihood Model) M," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
  40. Shankar, Amit & Jain, Sheetal, 2021. "Factors affecting luxury consumers’ webrooming intention: A moderated-mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  41. Fouladvand, Javanshir & Aranguren Rojas, Maria & Hoppe, Thomas & Ghorbani, Amineh, 2022. "Simulating thermal energy community formation: Institutional enablers outplaying technological choice," Applied Energy, Elsevier, vol. 306(PA).
  42. Habib, Muhammad Danish & Alghamdi, Aseel & Sharma, Veenu & Mehrotra, Ankit & Badghish, Saeed, 2024. "Diet or lifestyle: Consumer purchase behavior of vegan retailing. A qualitative assessment," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  43. Kyere, Francis & Dongying, Sun & Bampoe, Gertrude Dotse & Kumah, Naana Yaa Gyamea & Asante, Dennis, 2024. "Decoding the shift: Assessing household energy transition and unravelling the reasons for resistance or adoption of solar photovoltaic," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
  44. Das, Manoj & Ramalingam, Mahesh, 2023. "To praise or not to praise- Role of word of mouth in food delivery apps," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  45. Congying Liu & Lupin Chen & Muhammad Hassan Arshad, 2024. "Navigating the Digital Divide for Sustainability: Emotional and Cognitive Pathways to Food Waste Reduction Through Social Media Advertising," Sustainability, MDPI, vol. 16(22), pages 1-23, November.
  46. Anthea van der Hoogen & Ifeoluwapo Fashoro & Andre P. Calitz & Lamla Luke, 2024. "A Digital Transformation Framework for Smart Municipalities," Sustainability, MDPI, vol. 16(3), pages 1-28, February.
  47. Tahira Iram & Ahmad Raza Bilal & Zeshan Ahmad & Shahid Latif, 2023. "Does Financial Mindfulness Make a Difference? A Nexus of Financial Literacy and Behavioural Biases in Women Entrepreneurs," IIM Kozhikode Society & Management Review, , vol. 12(1), pages 7-21, January.
  48. Rakshit, Sandip & Islam, Nazrul & Mondal, Sandeep & Paul, Tripti, 2022. "An integrated social network marketing metric for business-to-business SMEs," Journal of Business Research, Elsevier, vol. 150(C), pages 73-88.
  49. Yadav, Rambalak & Giri, Arunangshu & Alzeiby, Ebtesam Abdullah, 2024. "Analyzing the motivators and barriers associated with buying green apparel: Digging deep into retail consumers' behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  50. Kareem Abdul Waheed & Abhilasha Singh & Ayisha Siddiqua & Maisa El Gamal & Mohammed Laeequddin, 2023. "E-Waste Recycling Behavior in the United Arab Emirates: Investigating the Roles of Environmental Consciousness, Cost, and Infrastructure Support," Sustainability, MDPI, vol. 15(19), pages 1-19, September.
  51. Sreen, Naman & Dhir, Amandeep & Talwar, Shalini & Tan, Teck Ming & Alharbi, Fatimah, 2021. "Behavioral reasoning perspectives to brand love toward natural products: Moderating role of environmental concern and household size," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  52. Nguyen-Phuoc, Duy Quy & Nguyen, Nguyen An Ngoc & Tran, Phuong Thi Kim & Pham, Huong-Giang & Oviedo-Trespalacios, Oscar, 2023. "The influence of environmental concerns and psychosocial factors on electric motorbike switching intention in the global south," Journal of Transport Geography, Elsevier, vol. 113(C).
  53. Shahzad, Muhammad Faisal & Yuan, Jingbo & Shahzad, Khuram, 2024. "Elevating culinary skies: Unveiling hygiene motivations, environmental trust, and market performance in drone food delivery adoption in China," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
  54. Antonino Galati & Giuseppina Migliore & Alkis Thrassou & Giorgio Schifani & Giuseppina Rizzo & Nino Adamashvili & Maria Crescimanno, 2023. "Consumers’ Willingness to Pay for Agri-Food Products Delivered with Electric Vehicles in the Short Supply Chains," FIIB Business Review, , vol. 12(2), pages 193-207, June.
  55. Xiaoxue Feng & Jun Chen & Zebing Mao & Yanhong Peng & Suhaiza Zailani, 2025. "Exploring Determinants of and Barriers to Climate-Smart Agricultural Technologies Adoption in Chinese Cooperatives: A Hybrid Study," Agriculture, MDPI, vol. 15(9), pages 1-28, May.
  56. Habib, Muhammad Danish & Attri, Rekha & Salam, Mohammad Asif & Yaqub, Muhammad Zafar, 2025. "Retail consumers' conundrum: An in-depth qualitative study navigating the motivations and aversion of chatbots," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  57. Chaudhary, Sanjay & Kaur, Puneet & Talwar, Shalini & Islam, Nazrul & Dhir, Amandeep, 2022. "Way off the mark? Open innovation failures: Decoding what really matters to chart the future course of action," Journal of Business Research, Elsevier, vol. 142(C), pages 1010-1025.
  58. Talwar, Shalini & Dhir, Amandeep & Scuotto, Veronica & Kaur, Puneet, 2021. "Barriers and paradoxical recommendation behaviour in online to offline (O2O) services. A convergent mixed-method study," Journal of Business Research, Elsevier, vol. 131(C), pages 25-39.
  59. Erne Suzila Kassim & Mohd Faizul Hassan & Fazira Mohd Nor & Tzong-Ru Lee, 2023. "To Recycle e-Waste or Not: Understanding Consumers' Intention from the Lens of Behavioral Theories," Information Management and Business Review, AMH International, vol. 15(1), pages 72-85.
  60. Hiroko Oe & Yasuyuki Yamaoka & Hiroko Ochiai, 2023. "Personal and Emotional Values Embedded in Thai-Consumers’ Perceptions: Key Factors for the Sustainability of Traditional Confectionery Businesses," Sustainability, MDPI, vol. 15(2), pages 1-18, January.
  61. Irina Maiorescu & Mihaela Bucur & Bogdan Georgescu & Daniel Moise & Vasile Alecsandru Strat & Ion Daniel Zgură, 2020. "Social Media and IOT Wearables in Developing Marketing Strategies. Do SMEs Differ From Large Enterprises?," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
  62. Amoozad Mahdiraji, Hannan & Sharifpour Arabi, Hojatallah & Duan, Keru & Vrontis, Demetris, 2025. "Harnessing technological resources for effective growth hacking: A mixed-method framework using systematic literature review, content analysis, and multi-layer decision-Making," Journal of Business Research, Elsevier, vol. 190(C).
  63. Virmani, Naveen & Sharma, Shikha & Kumar, Anil & Luthra, Sunil, 2023. "Adoption of industry 4.0 evidence in emerging economy: Behavioral reasoning theory perspective," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
  64. Paula González-Padilla & Felipe Debasa Navalpotro & José Ramón Saura, 2024. "Managing entrepreneurs’ behavior personalities in digital environments: A review," International Entrepreneurship and Management Journal, Springer, vol. 20(1), pages 89-113, March.
  65. Sarah Zafar & Saeed Badghish & Rana Muhammad Shahid Yaqub & Muhammad Zafar Yaqub, 2023. "The Agency of Consumer Value and Behavioral Reasoning Patterns in Shaping Webrooming Behaviors in Omnichannel Retail Environments," Sustainability, MDPI, vol. 15(20), pages 1-21, October.
  66. Talwar, Shalini & Kaur, Puneet & Yadav, Rambalak & Bilgihan, Anil & Dhir, Amandeep, 2021. "What drives diners' eco-friendly behaviour? The moderating role of planning routine," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
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