IDEAS home Printed from https://ideas.repec.org/a/bla/bstrat/v35y2026i5p7122-7140.html

Investigating Price Premiums for Sustainable Product–Service Systems: A Behavioral Reasoning Perspective on the Perceived Benefits and Switching Costs

Author

Listed:
  • Rıfgı Buğra Bağcı

Abstract

Companies are searching for ways to act sustainably while creating new business models focused on providing services via sustainable product–service systems (S.PSS). Yet, a considerable research gap persists regarding how B2B customers perceive and are willing to pay a price premium for S.PSS, influenced by operational and related costs. Utilizing structural equation modeling on data from 235 managers, this study finds that perceived benefits and supplier switching costs for S.PSS adoption indirectly affect customers' willingness to pay a premium, with customer attitudes serving as a mediator. Notably, corporate sustainability orientation affects attitudes solely through the perceived benefits of S.PSS. The results also confirm the direct effect of customer sustainability orientation on perceived benefits and attitude's direct effect on willingness to pay a price premium. The present study seeks to offer implications for both researchers and practitioners by advancing sustainability, servitization, and behavioral reasoning theory literature.

Suggested Citation

  • Rıfgı Buğra Bağcı, 2026. "Investigating Price Premiums for Sustainable Product–Service Systems: A Behavioral Reasoning Perspective on the Perceived Benefits and Switching Costs," Business Strategy and the Environment, Wiley Blackwell, vol. 35(5), pages 7122-7140, July.
    • Handle: RePEc:bla:bstrat:v:35:y:2026:i:5:p:7122-7140
    DOI: 10.1002/bse.70540
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/bse.70540
    Download Restriction: no
    File URL: https://libkey.io/10.1002/bse.70540?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:bstrat:v:35:y:2026:i:5:p:7122-7140. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-0836 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.