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Strategic ambitions as drivers of improvement at Daimler Chrysler


  • Bossink, B.A.G.

    (Vrije Universiteit Amsterdam, Faculteit der Economische Wetenschappen en Econometrie (Free University Amsterdam, Faculty of Economics Sciences, Business Administration and Economitrics)

  • Blauw, Jan-Nico


Strategic ambitions can function as drivers of improvement in organizations. Continuous improvement is driven by strategic ambitions to: design quality into the structure of the organization, plan and control improvements, assure improvements, set and realize improvement goals, position the organization in the market as a 'high' quality organization, and create value in interaction with stakeholders. An analytical framework based on these drivers is described. A research project is carried out in the organization of DaimlerChrysler Netherlands. The improvement process in this organization are analyzed with the framework. The research project indicates that the improvement processes are driven by the strategic ambitions of the organization.

Suggested Citation

  • Bossink, B.A.G. & Blauw, Jan-Nico, 2003. "Strategic ambitions as drivers of improvement at Daimler Chrysler," Serie Research Memoranda 0002, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
  • Handle: RePEc:vua:wpaper:2003-2

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    References listed on IDEAS

    1. Ittner, Christopher D. & Larcker, David F., 1997. "Quality strategy, strategic control systems, and organizational performance," Accounting, Organizations and Society, Elsevier, vol. 22(3-4), pages 293-314.
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    3. J. Cunningham, 1997. "Case study principles for different types of cases," Quality & Quantity: International Journal of Methodology, Springer, vol. 31(4), pages 401-423, November.
    4. Stephen Hill, 1991. "Why Quality Circles Failed but Total Quality Management Might Succeed," British Journal of Industrial Relations, London School of Economics, vol. 29(4), pages 541-568, December.
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    More about this item


    quality management; automotive industry; improvement drivers; continuous improvement;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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