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The moderating effect of economic reputation on middle-status conformity: A study on the Italian film industry

Author

Listed:
  • Fabrizio Montanari

    (University of Modena and Reggio Emilia)

  • Claudio Giachetti

    (Dept. of Management, Università Ca' Foscari Venice)

  • Fabrizio Castellucci

    (Bocconi University)

  • Stefano Li Pira

    (Dept. of Management, Università Ca' Foscari Venice)

Abstract

The relationship between an actorÕs status and his/her decision to conform to extant social norms of behavior or to deviate from them is a common theme in the managerial and sociological research. Drawing on previous studies that have highlighted the presence of a Ushaped relationship between status and nonconformity, whereby low-status and high-status actors are more likely to deviate from accepted norms of behavior, this paper aims at investigating how reputation moderates the relationship between status and nonconformity. By relying on a sample of more than 1,500 films introduced from 1990 to 2011 by 730 Italian film producing companies, we hypothesize and find that an organizationÕs economic reputation negatively moderates the curvilinear U-shaped relationship between its status and nonconformity in a way that, for high reputation, the high propensity of a high-status organization to non-conform is mitigated.

Suggested Citation

  • Fabrizio Montanari & Claudio Giachetti & Fabrizio Castellucci & Stefano Li Pira, 2016. "The moderating effect of economic reputation on middle-status conformity: A study on the Italian film industry," Working Papers 9, Department of Management, Università Ca' Foscari Venezia.
    • Handle: RePEc:vnm:wpdman:120
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    References listed on IDEAS

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    More about this item

    Keywords

    Status; non-conformity; reputation; film industry;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • Z1 - Other Special Topics - - Cultural Economics

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