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Reputation and Strength of Ties in Predicting Commercial Success and Artistic Merit of Independents in the Italian Feature Film Industry

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  • Giuseppe Delmestri
  • Fabrizio Montanari
  • Alessandro Usai

Abstract

We investigate what factors are required in order to succeed in project-based cultural industries. In particular, we focus on the effects of relational stability and reputation on two key dimensions of movies' success: commercial success and artistic merit. We combine the two dimensions of films' performance for a more accurate understanding of how authenticity and artistic merit are manufactured in the movie industry. We examine this question by analysing a sample of Italian films and focusing on the role of the film director. We argue that commercial success is favoured by a director's strong vertical ties (with producers and distributors) and economic reputation, while artistic merit is positively affected by a director's weak horizontal ties (with other creative partners) and artistic reputation. We propose an explanation in terms of varying degrees of task routineness and we use it to account for the divergence between our results and others in the cultural and organizational literature. Copyright Blackwell Publishing Ltd 2005.

Suggested Citation

  • Giuseppe Delmestri & Fabrizio Montanari & Alessandro Usai, 2005. "Reputation and Strength of Ties in Predicting Commercial Success and Artistic Merit of Independents in the Italian Feature Film Industry," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 975-1002, July.
  • Handle: RePEc:bla:jomstd:v:42:y:2005:i:5:p:975-1002
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    1. repec:eee:tefoso:v:127:y:2018:i:c:p:217-226 is not listed on IDEAS
    2. Durand, Rodolphe & Hadida, Allègre L., 2016. "Logic combination and performance across occupational communities: The case of French film directors," Journal of Business Research, Elsevier, vol. 69(7), pages 2371-2379.
    3. Giulia Cancellieri & Massimo Riccaboni, 2015. "From La Bohème to La Wally: How Organizational Status Affects the (Un)conventionality of Opera Repertoires," Working Papers 5/2015, IMT Institute for Advanced Studies Lucca, revised May 2015.
    4. Silviya Svejenova, 2005. "'The Path with the Heart': Creating the Authentic Career," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 947-974, July.
    5. repec:eee:tefoso:v:125:y:2017:i:c:p:245-257 is not listed on IDEAS
    6. Andersen, Kristina Vaarst, 2013. "The problem of embeddedness revisited: Collaboration and market types," Research Policy, Elsevier, vol. 42(1), pages 139-148.
    7. Joris Ebbers & Nachoem Wijnberg, 2012. "The effects of having more than one good reputation on distributor investments in the film industry," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 36(3), pages 227-248, August.
    8. Pierre-Alexandre Balland & Mathijs De Vaan & Ron Boschma, 2013. "The dynamics of interfirm networks along the industry life cycle: The case of the global video game industry, 1987--2007," Journal of Economic Geography, Oxford University Press, vol. 13(5), pages 741-765, September.
    9. Lutter, Mark, 2014. "Creative success and network embeddedness: Explaining critical recognition of film directors in Hollywood, 1900-2010," MPIfG Discussion Paper 14/11, Max Planck Institute for the Study of Societies.
    10. Brinja Meiseberg & Thomas Ehrmann, 2013. "Diversity in teams and the success of cultural products," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 37(1), pages 61-86, February.
    11. Deborah Jones & Karen Smith, 2005. "Middle-earth Meets New Zealand: Authenticity and Location in the Making of "The Lord of the Rings"," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 923-945, July.
    12. A. E. Scorcu & R. Zanola, 2011. "Survival in the Cultural Market: The Case of Temporary Exhibitions," Working Paper series 36_11, Rimini Centre for Economic Analysis.
    13. repec:eee:ijrema:v:34:y:2017:i:2:p:442-461 is not listed on IDEAS
    14. Vicentini, Francesca & Boccardelli, Paolo, 2016. "Career diversity and project performance in the Italian television industry," Journal of Business Research, Elsevier, vol. 69(7), pages 2380-2387.
    15. Wu, Yuanyuan & Wu, Shikui, 2016. "Managing ambidexterity in creative industries: A survey," Journal of Business Research, Elsevier, vol. 69(7), pages 2388-2396.
    16. Storz, Cornelia & Riboldazzi, Federico & John, Moritz, 2015. "Mobility and innovation: A cross-country comparison in the video games industry," Research Policy, Elsevier, vol. 44(1), pages 121-137.
    17. Fabrizio Montanari & Claudio Giachetti & Fabrizio Castellucci & Stefano Li Pira, 2016. "The moderating effect of economic reputation on middle-status conformity: A study on the Italian film industry," Working Papers 9, Department of Management, Università Ca' Foscari Venezia.
    18. Candace Jones & N. Anand & Josè Luis Alvarez, 2005. "Manufactured Authenticity and Creative Voice in Cultural Industries," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 893-899, July.
    19. Bhansing, Pawan V. & Leenders, Mark A.A.M. & Wijnberg, Nachoem M., 2012. "Performance effects of cognitive heterogeneity in dual leadership structures in the arts: The role of selection system orientations," European Management Journal, Elsevier, vol. 30(6), pages 523-534.
    20. Ebbers, Joris J. & Wijnberg, Nachoem M., 2012. "Nascent ventures competing for start-up capital: Matching reputations and investors," Journal of Business Venturing, Elsevier, vol. 27(3), pages 372-384.
    21. Natalia Gmerek, 2015. "The determinants of Polish movies’ box office performance in Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 15-35.
    22. repec:eee:ijrema:v:33:y:2016:i:2:p:328-342 is not listed on IDEAS
    23. Lorenzen, Mark & Täube, Florian Arun, 2008. "Breakout from Bollywood? The roles of social networks and regulation in the evolution of Indian film industry," Journal of International Management, Elsevier, vol. 14(3), pages 286-299, September.
    24. Allègre Hadida, 2010. "Commercial success and artistic recognition of motion picture projects," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 34(1), pages 45-80, February.

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