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Situation variation in consumers' media channel consideration

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  • Wendel, S.

    (Marketing & Supply Chain Management)

  • Dellaert, B.G.C.

    (Marketing & Supply Chain Management)

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Suggested Citation

  • Wendel, S. & Dellaert, B.G.C., 2005. "Situation variation in consumers' media channel consideration," Research Memorandum 006, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    • Handle: RePEc:unm:umamet:2005006
    DOI: 10.26481/umamet.2005006
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    References listed on IDEAS

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    1. João L. Assunção & Robert J. Meyer, 1993. "The Rational Effect of Price Promotions on Sales and Consumption," Management Science, INFORMS, vol. 39(5), pages 517-535, May.
    2. Swait, Joffre & Adamowicz, Wiktor, 2001. "The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(1), pages 135-148, June.
    3. Erik Brynjolfsson & Michael D. Smith, 2000. "Frictionless Commerce? A Comparison of Internet and Conventional Retailers," Management Science, INFORMS, vol. 46(4), pages 563-585, April.
    4. Bettman, James R. & Johnson, Eric J. & Payne, John W., 1990. "A componential analysis of cognitive effort in choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 45(1), pages 111-139, February.
    5. Robert J. Meyer & João Assunção, 1990. "The Optimality of Consumer Stockpiling Strategies," Marketing Science, INFORMS, vol. 9(1), pages 18-41.
    6. David R. Bell & James M. Lattin, 1998. "Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP," Marketing Science, INFORMS, vol. 17(1), pages 66-88.
    7. Tülin Erdem & Michael P. Keane, 1996. "Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets," Marketing Science, INFORMS, vol. 15(1), pages 1-20.
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    Cited by:

    1. Singh, Sonika & Swait, Joffre, 2017. "Channels for search and purchase: Does mobile Internet matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 123-134.
    2. Alberto Michele Felicetti & Antonio Palmiro Volpentesta & Roberto Linzalone & Salvatore Ammirato, 2023. "Information Behaviour of Food Consumers: A Systematic Literature Review and a Future Research Agenda," Sustainability, MDPI, vol. 15(4), pages 1-20, February.
    3. Gummerus, Johanna & Pihlström, Minna, 2011. "Context and mobile services' value-in-use," Journal of Retailing and Consumer Services, Elsevier, vol. 18(6), pages 521-533.
    4. Singh, Sonika & Jang, Sungha, 2022. "Search, purchase, and satisfaction in a multiple-channel environment: How have mobile devices changed consumer behaviors?," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    5. Chen Lin & Sriram Venkataraman & Sandy D. Jap, 2013. "Media Multiplexing Behavior: Implications for Targeting and Media Planning," Marketing Science, INFORMS, vol. 32(2), pages 310-324, March.
    6. Collier, Joel E. & Moore, Robert S. & Horky, Alisha & Moore, Melissa L., 2015. "Why the little things matter: Exploring situational influences on customers' self-service technology decisions," Journal of Business Research, Elsevier, vol. 68(3), pages 703-710.
    7. Ng, Wei Keat Benny & Appel-Meulenbroek, Rianne & Cloodt, Myriam & Arentze, Theo, 2021. "Perceptual measures of science parks: Tenant firms’ associations between science park attributes and benefits," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    8. Frank J. van Rijnsoever & Martin J. Dijst & Carolina Castaldi, 2009. "Involvement and use of multiple search channels in the automobile purchase process," Innovation Studies Utrecht (ISU) working paper series 09-06, Utrecht University, Department of Innovation Studies, revised Apr 2009.

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