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Does it pay to be socially responsible? Evidence from Spanish retail banking sector

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  • Callado-Muñoz, Francisco J
  • Utrero-González, Natalia

Abstract

This paper presents a theoretical and empirical analysis of strategic competition in retail banking when some of the financial firms are non-profit organisations that invest in social activities. Banking literature about competition is fairly large, but the strategic interaction between profit maximizing and non profit maximizers has not been extensively analysed except for Purroy and Salas (1999). In this paper, a completely different approach is taken. An adaptation of Hotelling’s two stage model of spatial competition is developed to take into account consumer perceptions respect to the two different types of financial institutions. The empirical analysis confirms that consumers take into account other features different from the price, such as social contribution or closer service to make a deposit or mortgage decision. These conclusions are of interest in the debate about a firm’s social or ethical activities. It is shown that if consumers value social activities, firms can improve their results by behaving socially responsible.

Suggested Citation

  • Callado-Muñoz, Francisco J & Utrero-González, Natalia, 2006. "Does it pay to be socially responsible? Evidence from Spanish retail banking sector," Working Papers of the Department of Economics, University of Girona 16, Department of Economics, University of Girona.
    • Handle: RePEc:udg:wpeudg:016
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    References listed on IDEAS

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    1. Geoffrey Heal, 2005. "Corporate Social Responsibility: An Economic and Financial Framework," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 30(3), pages 387-409, July.
    2. Giovanni Cespa & Giacinta Cestone, 2002. "Stakeholder Activism, Managerial Entrenchment, and the Congruence of Interests between Shareholders and Stakeholders," UFAE and IAE Working Papers 528.02, Unitat de Fonaments de l'Anàlisi Econòmica (UAB) and Institut d'Anàlisi Econòmica (CSIC).
    3. Manuel Arellano & Olympia Bover, 1990. "La econometría de datos de panel," Investigaciones Economicas, Fundación SEPI, vol. 14(1), pages 3-45, January.
    4. Tirole, Jean, 2001. "Corporate Governance," Econometrica, Econometric Society, vol. 69(1), pages 1-35, January.
    5. Jean Tirole, 1988. "The Theory of Industrial Organization," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262200716, December.
    6. Aleix Calveras & Juan José Ganuza, 2004. "Responsabilidad social corporativa. Una visión desde la teoría económica," Economics Working Papers 797, Department of Economics and Business, Universitat Pompeu Fabra.
    7. Chiappori, Pierre-Andre & Perez-Castrillo, David & Verdier, Thierry, 1995. "Spatial competition in the banking system: Localization, cross subsidies and the regulation of deposit rates," European Economic Review, Elsevier, vol. 39(5), pages 889-918, May.
    8. Crespi, Rafel & Garcia-Cestona, Miguel A. & Salas, Vicente, 2004. "Governance mechanisms in Spanish banks. Does ownership matter?," Journal of Banking & Finance, Elsevier, vol. 28(10), pages 2311-2330, October.
    9. Manuel Arellano & Stephen Bond, 1991. "Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 58(2), pages 277-297.
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    Citations

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    Cited by:

    1. Bert Scholtens & Sophie van’t Klooster, 2019. "Sustainability and bank risk," Palgrave Communications, Palgrave Macmillan, vol. 5(1), pages 1-8, December.
    2. Halit Gonenc & Bert Scholtens, 2019. "Responsibility and Performance Relationship in the Banking Industry," Sustainability, MDPI, vol. 11(12), pages 1-49, June.
    3. Antonio Thomas & Bruna Marinangeli, 2016. "Social reporting and voluntary disclosure in Italian Credit Cooperative Banks," International Journal of Disclosure and Governance, Palgrave Macmillan, vol. 13(2), pages 178-194, May.
    4. Giuliana Birindelli & Paola Ferretti & Mariantonietta Intonti & Antonia Iannuzzi, 2015. "On the drivers of corporate social responsibility in banks: evidence from an ethical rating model," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 19(2), pages 303-340, May.
    5. Andreas G.F. Hoepner & John O.S. Wilson, 2012. "Social, Environmental, Ethical and Trust (SEET) Issues in Banking: An Overview," Chapters, in: James R. Barth & Chen Lin & Clas Wihlborg (ed.), Research Handbook on International Banking and Governance, chapter 24, Edward Elgar Publishing.
    6. Stefano Dell'Atti & Annarita Trotta & Antonia Patrizia Iannuzzi & Federica Demaria, 2017. "Corporate Social Responsibility Engagement as a Determinant of Bank Reputation: An Empirical Analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(6), pages 589-605, November.

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    More about this item

    Keywords

    Strategic competition; Hotelling´s model; Spanish banking; Corporate social responsibility;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory

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