Some Patterns of Market Shares of Brands Within and Across Product Categories
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- Rajeev Kohli & Raaj Sah, 2006. "Some Empirical Regularities in Market Shares," Management Science, INFORMS, vol. 52(11), pages 1792-1798, November.
- Raaj Sah & Rajeev Kohli, 2004. "Market Shares: Some Power Law Results and Observations," Working Papers 0401, Harris School of Public Policy Studies, University of Chicago.
- Rajeev Kohli & Raaj Sah, 2005. "Some Patterns of Market Shares of Brands Within and Across Product Categories," Working Papers 0604, Harris School of Public Policy Studies, University of Chicago.
References listed on IDEAS
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Cited by:
- Hisano, Ryohei & Mizuno, Takayuki, 2011. "Sales distribution of consumer electronics," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 390(2), pages 309-318.
- Rustam Ibragimov & Johan Walden, 2010. "Optimal Bundling Strategies Under Heavy-Tailed Valuations," Management Science, INFORMS, vol. 56(11), pages 1963-1976, November.
- van Ewijk, Bernadette J. & Stubbe, Astrid & Gijsbrechts, Els & Dekimpe, Marnik G., 2021. "Online display advertising for CPG brands: (When) does it work?," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 271-289.
- P.J. Lamberson, 2016. "Winner-take-all or long tail? A behavioral model of markets with increasing returns," System Dynamics Review, System Dynamics Society, vol. 32(3-4), pages 233-260, July.
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NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2006-09-30 (Industrial Competition)
- NEP-MKT-2006-09-30 (Marketing)
- NEP-SEA-2006-09-30 (South East Asia)
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