Some Patterns of Market Shares of Brands Within and Across Product Categories
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- Rajeev Kohli & Raaj Sah, 2005. "Some Patterns of Market Shares of Brands Within and Across Product Categories," Working Papers 11-2005, Singapore Management University, School of Economics.
- Raaj Sah & Rajeev Kohli, 2004. "Market Shares: Some Power Law Results and Observations," Working Papers 0401, Harris School of Public Policy Studies, University of Chicago.
References listed on IDEAS
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- Ehrenberg, Andrew S. C. & Uncles, Mark D. & Goodhardt, Gerald J., 2004. "Understanding brand performance measures: using Dirichlet benchmarks," Journal of Business Research, Elsevier, vol. 57(12), pages 1307-1325, December.
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- Frank M. Bass, 1995. "Empirical Generalizations and Marketing Science: A Personal View," Marketing Science, INFORMS, vol. 14(3_supplem), pages 6-19.
CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Hisano, Ryohei & Mizuno, Takayuki, 2011. "Sales distribution of consumer electronics," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 390(2), pages 309-318.
- Rustam Ibragimov & Johan Walden, 2010. "Optimal Bundling Strategies Under Heavy-Tailed Valuations," Management Science, INFORMS, vol. 56(11), pages 1963-1976, November.
- repec:bla:sysdyn:v:32:y:2016:i:3-4:p:233-260 is not listed on IDEAS
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