CRM at a Pay-TV Company: Using Analytical Models to Reduce Customer Attrition by Targeted Marketing for Subscription Services
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Cited by:
- V. L. Miguéis & D. Van Den Poel & A.S. Camanho & J. Falcao E Cunha, 2012. "Modeling Partial Customer Churn: On the Value of First Product-Category Purchase Sequences," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 12/790, Ghent University, Faculty of Economics and Business Administration.
- Guven, Faruk, 2018. "Churn and loyalty behaviour of Turkish digital natives," 29th European Regional ITS Conference, Trento 2018 184943, International Telecommunications Society (ITS).
- K. W. De Bock & D. Van Den Poel, 2011.
"An empirical evaluation of rotation-based ensemble classifiers for customer churn prediction,"
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
11/717, Ghent University, Faculty of Economics and Business Administration.
- K.W. de Bock & D. van den Poel, 2011. "An empirical evaluation of rotation-based ensemble classifiers for customer churn prediction," Post-Print hal-00800160, HAL.
- Seung Hwan (Shawn) Lee, 2019. "An Exploration of Initial Purchase Price Dispersion and Service-Subscription Duration," Sustainability, MDPI, vol. 11(9), pages 1-14, April.
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NEP fields
This paper has been announced in the following NEP Reports:- NEP-CUL-2006-03-05 (Cultural Economics)
- NEP-MKT-2006-03-05 (Marketing)
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This item is featured on the following reading lists, Wikipedia, or ReplicationWiki pages:- Customer attrition in Wikipedia English
- Subscription business model in Wikipedia English
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