Churn Prediction in Subscription Services: an Application of Support Vector Machines While Comparing Two Parameter-Selection Techniques
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- K. Coussement & D. van den Poel, 2008. "Churn prediction in subscription services: an application of support vector machines while comparing two parameter-selection techniques," Post-Print hal-00788096, HAL.
References listed on IDEAS
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More about this item
Keywords
data mining; churn prediction; subscription services; support vector machines; parameter-selection technique;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2006-11-12 (Marketing)
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