Report NEP-MKT-2006-03-05

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• D. Vantomme & M. Geuens & J. De Houwer & P. De Pelsmacker, 2005. "Explicit and Implicit Determinants of Fair-Trade Buying Behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/350, Ghent University, Faculty of Economics and Business Administration.
• L. Adams & M. Geuens, 2005. "Healthy or unhealthy slogans: That’s the question…," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/345, Ghent University, Faculty of Economics and Business Administration.
• J. Burez & D. Van Den Poel, 2005. "CRM at a Pay-TV Company: Using Analytical Models to Reduce Customer Attrition by Targeted Marketing for Subscription Services," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/348, Ghent University, Faculty of Economics and Business Administration.
• B. Weijters & N. Schillewaert & M. Geuens, 2005. "Response Styles in Marketing Research : a Means And Covariance Structures Comparison of Modes of Data-Collection," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/349, Ghent University, Faculty of Economics and Business Administration.
• N. Geeroms & I. Vermeir & P. Van Kenhove & H. Hendrickx, 2005. "A Taxonomy of Consumer Motives through Preferred Brand Personality : Empirical Findings for 11 Countries," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/346, Ghent University, Faculty of Economics and Business Administration.
• I. Vermeir & W. Verbeke, 2005. "Sustainable food consumption, involvement, certainty and values: an application of the theory of Planned Behaviour," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/352, Ghent University, Faculty of Economics and Business Administration.
• W. Verbeke & I. Vermeir & Z. Pieniak & K. Brunsø, 2005. "Consumers’ quality perception as a basis for fish market segmentation in Belgium," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/351, Ghent University, Faculty of Economics and Business Administration.
• Peter Abelson, 2005. "Outsourcing of Public Services in Australia - Seven Case Studies," Research Papers 0503, Macquarie University, Department of Economics.
• F. Cerina, 2006. "Tourism specialization and environmental sustainability in a dynamic economy," Working Paper CRENoS 200602, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.