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Report NEP-MKT-2006-03-05
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- D. Vantomme & M. Geuens & J. De Houwer & P. De Pelsmacker, 2005, "Explicit and Implicit Determinants of Fair-Trade Buying Behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration, number 05/350, Dec.
- L. Adams & M. Geuens, 2005, "Healthy or unhealthy slogans: That s the question," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration, number 05/345, Nov.
- J. Burez & D. Van Den Poel, 2005, "CRM at a Pay-TV Company: Using Analytical Models to Reduce Customer Attrition by Targeted Marketing for Subscription Services," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration, number 05/348, Nov.
- B. Weijters & N. Schillewaert & M. Geuens, 2005, "Response Styles in Marketing Research : a Means And Covariance Structures Comparison of Modes of Data-Collection," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration, number 05/349, Nov.
- N. Geeroms & I. Vermeir & P. Van Kenhove & H. Hendrickx, 2005, "A Taxonomy of Consumer Motives through Preferred Brand Personality : Empirical Findings for 11 Countries," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration, number 05/346, Nov.
- I. Vermeir & W. Verbeke, 2005, "Sustainable food consumption, involvement, certainty and values: an application of the theory of Planned Behaviour," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration, number 05/352, Dec.
- W. Verbeke & I. Vermeir & Z. Pieniak & K. Bruns, 2005, "Consumers quality perception as a basis for fish market segmentation in Belgium," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium, Ghent University, Faculty of Economics and Business Administration, number 05/351, Dec.
- Peter Abelson, 2005, "Outsourcing of Public Services in Australia - Seven Case Studies," Research Papers, Macquarie University, Department of Economics, number 0503, Apr.
- F. Cerina, 2006, "Tourism specialization and environmental sustainability in a dynamic economy," Working Paper CRENoS, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia, number 200602.