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Implementing Discrete Choice Experiments using Ngene and Qualtrics

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  • Simonsen, Nick

    (Aarhus University)

Abstract

Discrete choice experiments are widely used in the social sciences to understand individuals’ stated preferences. Given their popularity, many diQerent software packages, such as Ngene, are available to create discrete choice experiment designs. However, integrating these designs into online platforms like Qualtrics can be time-consuming and often challenging. This paper addresses these challenges and provides a detailed tutorial on converting Ngene outputs into a Qualtrics-compatible format using custom code and integrating it into Qualtrics to create a fully functional online discrete choice experiment. The provided code simplifies the process, making it more accessible and manageable for researchers. This approach minimizes time and eQort and potential human errors when integrating the design into the online survey platform. Lastly, the paper provides code for extracting and formatting the post-experiment choice data into a meaningful data format that can be used for data analysis. In sum, this paper equips researchers with tools to easily deploy discrete choice experiment designs created using the Ngene software to Qualtrics and data extraction post-data collection.

Suggested Citation

  • Simonsen, Nick, 2025. "Implementing Discrete Choice Experiments using Ngene and Qualtrics," OSF Preprints rj7yh_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:rj7yh_v1
    DOI: 10.31219/osf.io/rj7yh_v1
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