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Does Virtual Advising Increase College Enrollment? Evidence from a Random Assignment College Access Field Experiment

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  • Meredith Phillips
  • Sarah J. Reber

Abstract

This paper describes the effects of two variants of a virtual college-counseling intervention designed to reduce informational and social support barriers to college application and enrollment among socioeconomically disadvantaged students. Students who were randomly assigned to the program felt more supported during the college application process and applied more broadly to four-year colleges, but they were not more likely to be accepted or enroll. We show that treatment effects on intermediate outcomes were larger for the types of students we anticipated would most need additional support during the college application process and discuss why the program did not improve college enrollment, while some other similar-seeming programs have improved enrollment. We conclude that low-intensity programs may work for some students, but targeting can be difficult. And many students probably need in-person and more intensive help to increase four-year enrollments.

Suggested Citation

  • Meredith Phillips & Sarah J. Reber, 2019. "Does Virtual Advising Increase College Enrollment? Evidence from a Random Assignment College Access Field Experiment," NBER Working Papers 26509, National Bureau of Economic Research, Inc.
    • Handle: RePEc:nbr:nberwo:26509
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    1. Avery, Christopher & Castleman, Benjamin L. & Hurwitz, Michael & Long, Bridget Terry & Page, Lindsay C., 2021. "Digital messaging to improve college enrollment and success," Economics of Education Review, Elsevier, vol. 84(C).
    2. Gurantz, Oded & Pender, Matea & Mabel, Zachary & Larson, Cassandra & Bettinger, Eric, 2020. "Virtual advising for high-achieving high school students," Economics of Education Review, Elsevier, vol. 75(C).
    3. Bird, Kelli A. & Castleman, Benjamin L. & Denning, Jeffrey T. & Goodman, Joshua & Lamberton, Cait & Rosinger, Kelly Ochs, 2021. "Nudging at scale: Experimental evidence from FAFSA completion campaigns," Journal of Economic Behavior & Organization, Elsevier, vol. 183(C), pages 105-128.
    4. William N. Evans & Melissa S. Kearney & Brendan Perry & James X. Sullivan, 2020. "Increasing Community College Completion Rates Among Low‐Income Students: Evidence from a Randomized Controlled Trial Evaluation of a Case‐Management Intervention," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 39(4), pages 930-965, September.

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    More about this item

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • I24 - Health, Education, and Welfare - - Education - - - Education and Inequality
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity

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