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What Job Would You Apply to?: Findings on the Impact of Language on Job Searches

Author

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  • Díaz Escobar, Ana María
  • Salas Bahamón, Luz Magdalena
  • Piras, Claudia
  • Suaya, Agustina

Abstract

This study tests four "light touch" interventions in the language used in job posts of male- dominated occupations to attract female workers using a discrete choice experiment. This experiment had more than 5000 participants from five Latin American countries. We test two possible mechanisms: the gender-stereotypes related to job skills and the use of inclusive language. We find that language matters, and men and women value information and inclusive language in job advertisements. However, women are more sensitive in this regard. We test the effect of simply aggregating irrelevant, but additional words to the job ad, and find that when the inclusive language in the ad is subtle, the effect of having more words is very important. But it decreases when the language signals a strong preference for an inclusive work environment. These findings highlight the importance of language and the type of information presented in job advertisements in attracting a gender-balanced workforce.

Suggested Citation

  • Díaz Escobar, Ana María & Salas Bahamón, Luz Magdalena & Piras, Claudia & Suaya, Agustina, 2023. "What Job Would You Apply to?: Findings on the Impact of Language on Job Searches," IDB Publications (Working Papers) 12819, Inter-American Development Bank.
    • Handle: RePEc:idb:brikps:12819
    DOI: http://dx.doi.org/10.18235/0004856
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    References listed on IDEAS

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    1. Peter Kuhn & Kailing Shen, 2013. "Gender Discrimination in Job Ads: Evidence from China," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 128(1), pages 287-336.
    2. repec:wyi:journl:002164 is not listed on IDEAS
    3. John A. List, 2011. "Does Market Experience Eliminate Market Anomalies? The Case of Exogenous Market Experience," American Economic Review, American Economic Association, vol. 101(3), pages 313-317, May.
    4. Emilio J. Castilla & Hye Jin Rho, 2023. "The Gendering of Job Postings in the Online Recruitment Process," Management Science, INFORMS, vol. 69(11), pages 6912-6939, November.
    5. Emily Lancsar & Denzil G. Fiebig & Arne Risa Hole, 2017. "Discrete Choice Experiments: A Guide to Model Specification, Estimation and Software," PharmacoEconomics, Springer, vol. 35(7), pages 697-716, July.
    6. Nicole Maestas & Kathleen J. Mullen & David Powell & Till von Wachter & Jeffrey B. Wenger, 2023. "The Value of Working Conditions in the United States and the Implications for the Structure of Wages," American Economic Review, American Economic Association, vol. 113(7), pages 2007-2047, July.
    Full references (including those not matched with items on IDEAS)

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    Keywords

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    JEL classification:

    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • J63 - Labor and Demographic Economics - - Mobility, Unemployment, Vacancies, and Immigrant Workers - - - Turnover; Vacancies; Layoffs
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management

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