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The Rise of Trade Marking in Australia in the 1990s

Author

Listed:
  • Mark Rogers

    (Harris Manchester College, Oxford and Melbourne Institute of Applied Economic and Social Research, The University of Melbourne)

  • Joanne Loundes

    (Melbourne Institute of Applied Economic and Social Research and Intellectual Property Research Institute of Australia, The University of Melbourne)

Abstract

This paper provides some preliminary analysis regarding the pattern of trade marking by Australian firms using financial information on large Australian businesses from IBISWorld, and matching this with intellectual property information from IP Australia. Existing businesses that have not historically trade marked in every year are now starting to make greater use of trade marks, at least over the period 1995 to 2000. The increase in trade marking appears partly related to other innovative activity in that there is a positive and significant relationship between trade mark counts and patent counts. There is also some evidence that uncertainty surrounding returns on investment has an influence on whether, and how much, firms trade mark. Overall, however, these factors are insufficient to explain the rapid rise in trade mark activity. Instead, the rise has been driven by changing managerial strategy with respect to intellectual property (IP). One possibility for this change is an increasingly competitive environment between firms with IP being increasingly relied upon.

Suggested Citation

  • Mark Rogers & Joanne Loundes, 2003. "The Rise of Trade Marking in Australia in the 1990s," Melbourne Institute Working Paper Series wp2003n08, Melbourne Institute of Applied Economic and Social Research, The University of Melbourne.
    • Handle: RePEc:iae:iaewps:wp2003n08
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    File URL: http://melbourneinstitute.unimelb.edu.au/downloads/working_paper_series/wp2003n08.pdf
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    References listed on IDEAS

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    1. Glen, Jack & Lee, Kevin & Singh, Ajit, 2001. "Persistence of profitability and competition in emerging markets," Economics Letters, Elsevier, vol. 72(2), pages 247-253, August.
    2. Wesley M. Cohen & Richard R. Nelson & John P. Walsh, 2000. "Protecting Their Intellectual Assets: Appropriability Conditions and Why U.S. Manufacturing Firms Patent (or Not)," NBER Working Papers 7552, National Bureau of Economic Research, Inc.
    3. Pakes, Ariel S, 1986. "Patents as Options: Some Estimates of the Value of Holding European Patent Stocks," Econometrica, Econometric Society, vol. 54(4), pages 755-784, July.
    4. Bosworth, Derek & Rogers, Mark, 2001. "Market Value, R&D and Intellectual Property: An Empirical Analysis of Large Australian Firms," The Economic Record, The Economic Society of Australia, vol. 77(239), pages 323-337, December.
    5. Carol J. Simon & Mary W. Sullivan, 1993. "The Measurement and Determinants of Brand Equity: A Financial Approach," Marketing Science, INFORMS, vol. 12(1), pages 28-52.
    6. Reiss, Ariane, 1998. "Investment in Innovations and Competition: An Option Pricing Approach," The Quarterly Review of Economics and Finance, Elsevier, vol. 38(3, Part 2), pages 635-650.
    7. Nicholas Bloom & John Van Reenen, 2002. "Patents, Real Options and Firm Performance," Economic Journal, Royal Economic Society, vol. 112(478), pages 97-116, March.
    8. Goddard, J. A. & Wilson, J. O. S., 1999. "The persistence of profit: a new empirical interpretation," International Journal of Industrial Organization, Elsevier, vol. 17(5), pages 663-687, July.
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    1. repec:bla:worlde:v:40:y:2017:i:6:p:1184-1213 is not listed on IDEAS
    2. Godinho, Manuel Mira & Ferreira, Vítor, 2012. "Analyzing the evidence of an IPR take-off in China and India," Research Policy, Elsevier, vol. 41(3), pages 499-511.
    3. Duygun, Meryem & Sena, Vania & Shaban, Mohamed, 2014. "Trademarking status and economic efficiency among commercial banks: Some evidence for the UK," Journal of Banking & Finance, Elsevier, vol. 49(C), pages 506-514.

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