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How Are Preferences Revealed?

  • Beshears, John Leonard
  • Choi, James J.
  • Laibson, David I.
  • Madrian, Brigitte

Revealed preferences are tastes that rationalize an economic agent's observed actions. Normative preferences represent the agent's actual interests. It sometimes makes sense to assume that revealed preferences are identical to normative preferences. But there are many cases where this assumption is violated. We identify five factors that increase the likelihood of a disparity between revealed preferences and normative preferences: passive choice, complexity, limited personal experience, third-party marketing, and intertemporal choice. We then discuss six approaches that jointly contribute to the identification of normative preferences: structural estimation, active decisions, asymptotic choice, aggregated revealed preferences, reported preferences, and informed preferences. Each of these approaches uses consumer behavior to infer some property of normative preferences without equating revealed and normative preferences. We illustrate these issues with evidence from savings and investment outcomes.

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File URL: http://dash.harvard.edu/bitstream/handle/1/11130523/Laibson_Preferences.pdf
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Paper provided by Harvard University Department of Economics in its series Scholarly Articles with number 11130523.

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Date of creation: 2008
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Publication status: Published in Journal of Public Economics
Handle: RePEc:hrv:faseco:11130523
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  23. James J. Choi & David Laibson & Brigitte C. Madrian & Andrew Metrick, 2002. "Defined Contribution Pensions: Plan Rules, Participant Decisions, and the Path of Least Resistance," JCPR Working Papers 257, Northwestern University/University of Chicago Joint Center for Poverty Research.
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