IDEAS home Printed from https://ideas.repec.org/p/hka/wpaper/2017-048.html
   My bibliography  Save this paper

Facing Yourself: A Note on Self-image

Author

Listed:
  • Armin Falk

    (briq)

Abstract

Numerous signaling models in economics assume image concerns. These take two forms, as relating either to social image or self-image. While empirical work has identified the behavioral importance of the former, less is known about the role of enhanced self-image concerns. In this paper, we exogenously vary self-image concerns in manipulating self-directed attention and study the impact on moral behavior. The choice context in the experiment is whether subjects inflict a painful electric shock on another subject to receive a monetary payment. Three between-subjects conditions are studied. In the main treatment, subjects see their own face on the decision screen in a real-time video feed. In the two control conditions, subjects see either no video at all or a neutral video. We find that the exogenous increase in self-image concerns significantly reduces the fraction of subjects inflicting pain. The finding suggests the importance of self-awareness for moral decision making with implications for theory as well as practical applications to promote socially desirable outcomes.

Suggested Citation

  • Armin Falk, 2017. "Facing Yourself: A Note on Self-image," Working Papers 2017-048, Human Capital and Economic Opportunity Working Group.
    • Handle: RePEc:hka:wpaper:2017-048
    Note: IP
    as

    Download full text from publisher

    File URL: http://humcap.uchicago.edu/RePEc/hka/wpaper/Falk_2017_facing-yourself-a-note-on-self-image.pdf
    File Function: First version, June 8, 2017
    Download Restriction: no
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Tonin, Mirco & Vlassopoulos, Michael, 2013. "Experimental evidence of self-image concerns as motivation for giving," Journal of Economic Behavior & Organization, Elsevier, vol. 90(C), pages 19-27.
    2. Erik O. Kimbrough & Alexander Vostroknutov, 2016. "Norms Make Preferences Social," Journal of the European Economic Association, European Economic Association, vol. 14(3), pages 608-638, June.
    3. Dan Ariely & Anat Bracha & Stephan Meier, 2009. "Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially," American Economic Review, American Economic Association, vol. 99(1), pages 544-555, March.
    4. Timothy Besley & Anders Jensen & Torsten Persson, 2023. "Norms, Enforcement, and Tax Evasion," The Review of Economics and Statistics, MIT Press, vol. 105(4), pages 998-1007, July.
    5. Jean Tirole & Roland Bénabou, 2006. "Incentives and Prosocial Behavior," American Economic Review, American Economic Association, vol. 96(5), pages 1652-1678, December.
    6. Ian Krajbich & Björn Bartling & Todd Hare & Ernst Fehr, 2015. "Rethinking fast and slow based on a critique of reaction-time reverse inference," Nature Communications, Nature, vol. 6(1), pages 1-9, November.
    7. Roland Bénabou & Jean Tirole, 2011. "Identity, Morals, and Taboos: Beliefs as Assets," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 126(2), pages 805-855.
    8. George A. Akerlof & Rachel E. Kranton, 2000. "Economics and Identity," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 115(3), pages 715-753.
    9. Thomas Deckers & Armin Falk & Fabian Kosse & Nora Szech, 2016. "Homo Moralis: Personal Characteristics, Institutions, and Moral Decision-Making," CESifo Working Paper Series 5800, CESifo.
    10. Rafael Di Tella & Ricardo Perez-Truglia & Andres Babino & Mariano Sigman, 2015. "Conveniently Upset: Avoiding Altruism by Distorting Beliefs about Others' Altruism," American Economic Review, American Economic Association, vol. 105(11), pages 3416-3442, November.
    11. Benabou, Roland & Falk, Armin & Tirole, Jean, 2018. "Narratives, Imperatives, and Moral Reasoning," IZA Discussion Papers 11665, Institute of Labor Economics (IZA).
    12. Falk, Armin & Zimmermann, Florian, 2016. "Beliefs and Utility: Experimental Evidence on Preferences for Information," IZA Discussion Papers 10172, Institute of Labor Economics (IZA).
    13. George A. Akerlof & Rachel E. Kranton, 2005. "Identity and the Economics of Organizations," Journal of Economic Perspectives, American Economic Association, vol. 19(1), pages 9-32, Winter.
    14. David G. Rand & Joshua D. Greene & Martin A. Nowak, 2012. "Spontaneous giving and calculated greed," Nature, Nature, vol. 489(7416), pages 427-430, September.
    15. Prendergast, Canice & Stole, Lars, 2001. "The non-monetary nature of gifts," European Economic Review, Elsevier, vol. 45(10), pages 1793-1810, December.
    16. Pesendorfer, Wolfgang, 1995. "Design Innovation and Fashion Cycles," American Economic Review, American Economic Association, vol. 85(4), pages 771-792, September.
    17. Saucet, Charlotte & Villeval, Marie Claire, 2019. "Motivated memory in dictator games," Games and Economic Behavior, Elsevier, vol. 117(C), pages 250-275.
    18. Uri Gneezy & Silvia Saccardo & Roel van Veldhuizen, 2019. "Bribery: Behavioral Drivers of Distorted Decisions," Journal of the European Economic Association, European Economic Association, vol. 17(3), pages 917-946.
    19. Cristina Bicchieri & Eugen Dimant & Silvia Sonderegger, 2020. "It's Not a Lie If You Believe the Norm Does Not Apply: Conditional Norm-Following with Strategic Beliefs," CESifo Working Paper Series 8059, CESifo.
    20. Seabright Paul B, 2009. "Continuous Preferences and Discontinuous Choices: How Altruists Respond to Incentives," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 9(1), pages 1-28, April.
    21. Cueva, Carlos & Dessi, Roberta, 2012. "Charitable Giving, Self-Image and Personality," IDEI Working Papers 748, Institut d'Économie Industrielle (IDEI), Toulouse.
    22. Urs Fischbacher, 2007. "z-Tree: Zurich toolbox for ready-made economic experiments," Experimental Economics, Springer;Economic Science Association, vol. 10(2), pages 171-178, June.
    23. Johannes Abeler & Daniele Nosenzo & Collin Raymond, 2019. "Preferences for Truth‐Telling," Econometrica, Econometric Society, vol. 87(4), pages 1115-1153, July.
    24. Grossman, Zachary, 2015. "Self-signaling and social-signaling in giving," Journal of Economic Behavior & Organization, Elsevier, vol. 117(C), pages 26-39.
    25. Mara Ewers & Florian Zimmermann, 2015. "Image And Misreporting," Journal of the European Economic Association, European Economic Association, vol. 13(2), pages 363-380, April.
    26. Gino, Francesca & Schweitzer, Maurice E. & Mead, Nicole L. & Ariely, Dan, 2011. "Unable to resist temptation: How self-control depletion promotes unethical behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 115(2), pages 191-203, July.
    27. Johansson-Stenman, Olof & Svedsäter, Henrik, 2012. "Self-image and valuation of moral goods: Stated versus actual willingness to pay," Journal of Economic Behavior & Organization, Elsevier, vol. 84(3), pages 879-891.
    28. Grossman, Zachary & van der Weele, Joël, 2013. "Self-Image and Strategic Ignorance in Moral Dilemmas," University of California at Santa Barbara, Economics Working Paper Series qt0bp6z29t, Department of Economics, UC Santa Barbara.
    29. Christine L. Exley, 2016. "Excusing Selfishness in Charitable Giving: The Role of Risk," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 83(2), pages 587-628.
    30. Charlotte Saucet & Marie Claire Villeval, 2019. "Motivated memory in dictator games," Post-Print halshs-02193604, HAL.
    31. Alexander W. Cappelen & Trond Halvorsen & Erik Ø. Sørensen & Bertil Tungodden, 2017. "Face-saving or fair-minded: What motivates moral behavior?," Journal of the European Economic Association, European Economic Association, vol. 15(3), pages 540-557.
    32. Charlotte Saucet & Marie Claire Villeval, 2019. "Motivated Memory in Dictator Games," Working Papers halshs-01981626, HAL.
    33. Ploner, Matteo & Regner, Tobias, 2013. "Self-image and moral balancing: An experimental analysis," Journal of Economic Behavior & Organization, Elsevier, vol. 93(C), pages 374-383.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Falk, Armin & Boneva, Teodora & Chopra, Felix, 2021. "Fighting Climate Change: the Role of Norms, Preferences, and Moral Values," CEPR Discussion Papers 16343, C.E.P.R. Discussion Papers.
    2. Alberto Alesina & Marco Tabellini, 2024. "The Political Effects of Immigration: Culture or Economics?," Journal of Economic Literature, American Economic Association, vol. 62(1), pages 5-46, March.
    3. Ferdinand A. von Siemens, 2020. "I care what you think: social image concerns and the strategic revelation of past pro-social behavior," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 6(1), pages 43-56, June.
    4. Leonardo Bursztyn & Ingar K. Haaland & Aakaash Rao & Christopher P. Roth, 2020. "Disguising Prejudice: Popular Rationales as Excuses for Intolerant Expression," NBER Working Papers 27288, National Bureau of Economic Research, Inc.
    5. Celhay, Pablo & Meyer, Bruce D. & Mittag, Nikolas, 2022. "Stigma in Welfare Programs," IZA Discussion Papers 15431, Institute of Labor Economics (IZA).
    6. Luca A. Panzone & Natasha Auch & Daniel John Zizzo, 2024. "Nudging the Food Basket Green: The Effects of Commitment and Badges on the Carbon Footprint of Food Shopping," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 87(1), pages 89-133, January.
    7. Fooken, Jonas, 2023. "Trusting when risk and ambiguity create opportunities for exploitation," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 103(C).
    8. Peter Andre & Teodora Boneva & Felix Chopra & Armin Falk, 2021. "Misperceived Social Norms and Willingness to Act Against Climate Change," ECONtribute Discussion Papers Series 101, University of Bonn and University of Cologne, Germany.
    9. Drouvelis, Michalis & Pearce, Graeme, 2023. "Is there a link between intelligence and lying?," Journal of Economic Behavior & Organization, Elsevier, vol. 206(C), pages 182-203.
    10. Eilermann, Kerstin & Halstenberg, Katrin & Kuntz, Ludwig & Martakis, Kyriakos & Roth, Bernhard & Wiesen, Daniel, 2019. "The Effect of Expert Feedback on Antibiotic Prescribing in Pediatrics: Experimental Evidence," HERO Online Working Paper Series 2020:1, University of Oslo, Health Economics Research Programme.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Marie Claire Villeval, 2019. "Comportements (non) éthiques et stratégies morales," Revue économique, Presses de Sciences-Po, vol. 70(6), pages 1021-1046.
    2. Silvia Saccardo & Marta Serra-Garcia, 2020. "Cognitive Flexibility or Moral Commitment? Evidence of Anticipated Belief Distortion," CESifo Working Paper Series 8529, CESifo.
    3. van der Weele, Joël J. & von Siemens, Ferdinand A., 2020. "Bracelets of pride and guilt? An experimental test of self-signaling," Journal of Economic Behavior & Organization, Elsevier, vol. 172(C), pages 280-291.
    4. Cristina Bicchieri & Eugen Dimant, 2018. "It's Not A Lie If You Believe It. Lying and Belief Distortion Under Norm-Uncertainty," PPE Working Papers 0012, Philosophy, Politics and Economics, University of Pennsylvania.
    5. Gneezy, Uri & Saccardo, Silvia & Serra-Garcia, Marta & van Veldhuizen, Roel, 2020. "Bribing the Self," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 120, pages 311-324.
    6. Bolton, Gary & Dimant, Eugen & Schmidt, Ulrich, 2021. "Observability and social image: On the robustness and fragility of reciprocity," Journal of Economic Behavior & Organization, Elsevier, vol. 191(C), pages 946-964.
    7. Heinicke, Franziska & König-Kersting, Christian & Schmidt, Robert, 2022. "Injunctive vs. descriptive social norms and reference group dependence," Journal of Economic Behavior & Organization, Elsevier, vol. 195(C), pages 199-218.
    8. Andrea Amelio & Florian Zimmermann, 2023. "Motivated Memory in Economics—A Review," Games, MDPI, vol. 14(1), pages 1-15, January.
    9. Michael Kurschilgen, 2023. "Moral awareness polarizes people’s fairness judgments," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 61(2), pages 339-364, August.
    10. Bicchieri, Cristina & Dimant, Eugen & Sonderegger, Silvia, 2023. "It's not a lie if you believe the norm does not apply: Conditional norm-following and belief distortion," Games and Economic Behavior, Elsevier, vol. 138(C), pages 321-354.
    11. Gary E. Bolton & Eugen Dimant & Ulrich Schmidt, 2020. "When a Nudge Backfires: Combining (Im)Plausible Deniability with Social and Economic Incentives to Promote Behavioral Change," CESifo Working Paper Series 8070, CESifo.
    12. Cristina Bicchieri & Eugen Dimant & Silvia Sonderegger, 2020. "It's Not a Lie If You Believe the Norm Does Not Apply: Conditional Norm-Following with Strategic Beliefs," CESifo Working Paper Series 8059, CESifo.
    13. te Velde, Vera L., 2022. "Heterogeneous norms: Social image and social pressure when people disagree," Journal of Economic Behavior & Organization, Elsevier, vol. 194(C), pages 319-340.
    14. Islam, Marco, 2021. "Motivated Risk Assessments," Working Papers 2021:12, Lund University, Department of Economics, revised 26 Jul 2022.
    15. Grossman, Zachary, 2015. "Self-signaling and social-signaling in giving," Journal of Economic Behavior & Organization, Elsevier, vol. 117(C), pages 26-39.
    16. Andreoni, James & Serra-Garcia, Marta, 2021. "Time inconsistent charitable giving," Journal of Public Economics, Elsevier, vol. 198(C).
    17. Hagenbach, Jeanne & Koessler, Frédéric, 2022. "Selective memory of a psychological agent," European Economic Review, Elsevier, vol. 142(C).
    18. Ging-Jehli, Nadja R. & Schneider, Florian H. & Weber, Roberto A., 2020. "On self-serving strategic beliefs," Games and Economic Behavior, Elsevier, vol. 122(C), pages 341-353.
    19. Hillenbrand, Adrian & Verrina, Eugenio, 2022. "The asymmetric effect of narratives on prosocial behavior," Games and Economic Behavior, Elsevier, vol. 135(C), pages 241-270.
    20. Sanjit Dhami, 2017. "Human Ethics and Virtues: Rethinking the Homo-Economicus Model," CESifo Working Paper Series 6836, CESifo.

    More about this item

    Keywords

    self-image; moral behavior;

    JEL classification:

    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hka:wpaper:2017-048. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jennifer Pachon (email available below). General contact details of provider: https://edirc.repec.org/data/mfichus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.