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Charitable Giving, Self-Image and Personality

  • Cueva, Carlos
  • Dessi, Roberta

We provide an experimental test of the role of self-signaling in decisions to do- nate to charity. Our data strongly supports the theoretical prediction of a non- monotonic, hill-shaped relationship between self-confidence, proxied by the Social Potency personality trait, and prosocial behavior motivated by image concerns. Making self-image concerns more salient can more than double donations by indi- viduals with medium self-confidence.

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Paper provided by Toulouse School of Economics (TSE) in its series TSE Working Papers with number 12-342.

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Date of creation: 11 Oct 2012
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Handle: RePEc:tse:wpaper:26358
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