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Charitable Giving, Self-Image and Personality

  • Cueva, Carlos
  • Dessi, Roberta
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    We provide an experimental test of the role of self-signaling in decisions to do- nate to charity. Our data strongly supports the theoretical prediction of a non- monotonic, hill-shaped relationship between self-confidence, proxied by the Social Potency personality trait, and prosocial behavior motivated by image concerns. Making self-image concerns more salient can more than double donations by indi- viduals with medium self-confidence.

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    File URL: http://idei.fr/doc/wp/2012/wp_idei_748.pdf
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    Paper provided by Institut d'Économie Industrielle (IDEI), Toulouse in its series IDEI Working Papers with number 748.

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    Date of creation: 11 Oct 2012
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    Handle: RePEc:ide:wpaper:26357
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