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Organiser l'imitation d'un business model innovant : quatre propositions pour les entreprises

Author

Listed:
  • Bilal Bourkha

    (IAE Lille - IAE Lille University School of Management - Lille - Université de Lille)

  • Adam Dewitte

    (IAE Lille - IAE Lille University School of Management - Lille - Université de Lille, LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Jeremy Tantely Ranjatoelina

    (IAE Lille - IAE Lille University School of Management - Lille - Université de Lille, LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

Abstract

The present research focuses on the imitation of business model (BM) in order to understand how firms organize themselves for imitating an innovative business model. Four organizing ways of BM imitation are identified. Results contribute to seat the BM as a central object for studying firms' imitation strategies. Besides, the stemming operationalizations resolve the issues of business models coexistence and separation that imitating firms have to answer. Finally, we suggest a reflection upon the determiners that shape imitators' choices. From a more practical side, this research offers leads to decision-makers for empirically organizing imitation strategies. Doing so, we clarify operational situations for which the imitated BM should be separated from the rest of the firm. Finally, we hope that the present article contributes to straighten out the negative perception that some practitioners and scholars still might have regarding the concept of imitation.

Suggested Citation

  • Bilal Bourkha & Adam Dewitte & Jeremy Tantely Ranjatoelina, 2015. "Organiser l'imitation d'un business model innovant : quatre propositions pour les entreprises," Working Papers hal-01202625, HAL.
    • Handle: RePEc:hal:wpaper:hal-01202625
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    References listed on IDEAS

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