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Exploring the Balanced Scorecard as an Innovation for Performance Optimization in Moroccan Family Businesses

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  • Azzeddine Allioui

    (ESCA Ecole de Management, Morocco)

Abstract

The characteristics that motivate the family firm, characterized by its highly specialized management, to embrace and implement the Balanced Scorecard are the subject of our study. Consequently, we conduct an inductive longitudinal case study inside a craft firm that has identified a potential risk of activity deceleration over the course of two years. The findings demonstrate the significant impact that a manager's substantial degree of managerial innovation adoption has. Additionally, it is essential to consider the components of training and consultant engagement. The mobilization of external and internal intermediates enabled inventive expression in the configuration and use of the tool thus selected, which is a prerequisite for the legitimization of the instrument via the dedication of the various players (family and workers).

Suggested Citation

  • Azzeddine Allioui, 2025. "Exploring the Balanced Scorecard as an Innovation for Performance Optimization in Moroccan Family Businesses," RAIS Conference Proceedings 2022-2025 0564, Research Association for Interdisciplinary Studies.
    • Handle: RePEc:smo:raiswp:0564
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    References listed on IDEAS

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