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Loss Aversion and Willingness to Pay for New Products

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  • Banerji A
  • Jeevant Rampal

Abstract

This paper reports and models the discrepancy between the full bidding and endow and upgrade findings from a willingness-to-pay (WTP) elicitation Becker-Degroot-Marschak (BDM) experiment for an improved food, conducted in rural India.

Suggested Citation

  • Banerji A & Jeevant Rampal, 2015. "Loss Aversion and Willingness to Pay for New Products," Working Papers id:7798, eSocialSciences.
    • Handle: RePEc:ess:wpaper:id:7798
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    1. Tammi, Ilpo & Mustajärvi, Kaisa & Rasinmäki, Jussi, 2017. "Integrating spatial valuation of ecosystem services into regional planning and development," Ecosystem Services, Elsevier, vol. 26(PB), pages 329-344.

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