Leveraging the Integration of Sales Career Cycle with Brand Life Cycle in Indian Pharmaceutical Firms
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References listed on IDEAS
- Homburg, Christian & Stock, Ruth, 2005. "Exploring the Conditions Under Which Salesperson Work Satisfaction Can Lead to Customer Satisfaction," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 35543, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
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KeywordsIndian pharmaceutical sector; new drugs; life cycles; pharma companies; strategically align; Pharmaceutical companies; Pharmaceutical companies;
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