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First equals most important? Order effects in vignette-based measurement

Listed author(s):
  • Auspurg, Katrin
  • Jäckle, Annette

A vignette typically describes a hypothetical situation or object which respondents are asked to judge. The object is described as having different dimensions, the values of which are experimentally varied, so that their impact on respondents’ judgments can be estimated. We examine 1) whether the order in which dimensions are presented impacts estimates, and 2) under which conditions order effects are mostly likely. Using data from a web survey of students we analyze several possible conditions features of the vignette design, characteristics of respondents, and interactions between these. Our results show that strong order effects can occur, but only when the vignettes are complex.

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Paper provided by Institute for Social and Economic Research in its series ISER Working Paper Series with number 2012-01.

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Date of creation: 18 Jan 2012
Publication status: published
Handle: RePEc:ese:iserwp:2012-01
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  1. Sauer, Carsten & Liebig, Stefan & Auspurg, Katrin & Hinz, Thomas & Donaubauer, Andy & Schupp, Jürgen, 2009. "A Factorial Survey on the Justice of Earnings within the SOEP-Pretest 2008," IZA Discussion Papers 4663, Institute for the Study of Labor (IZA).
  2. Borghans, Lex & Romans, Margo & Sauermann, Jan, 2010. "What makes a good conference? Analysing the preferences of labour economists," Labour Economics, Elsevier, vol. 17(5), pages 868-874, October.
  3. Scott, Anthony & Vick, Sandra, 1999. "Patients, Doctors and Contracts: An Application of Principal-Agent Theory to the Doctor-Patient Relationship," Scottish Journal of Political Economy, Scottish Economic Society, vol. 46(2), pages 111-134, May.
  4. McKEE J. McCLENDON, 1991. "Acquiescence and Recency Response-Order Effects in Interview Surveys," Sociological Methods & Research, , vol. 20(1), pages 60-103, August.
  5. Denise Bijlenga & Gouke J. Bonsel & Erwin Birnie, 2011. "Eliciting willingness to pay in obstetrics: comparing a direct and an indirect valuation method for complex health outcomes," Health Economics, John Wiley & Sons, Ltd., vol. 20(11), pages 1392-1406, November.
  6. Shelley Farrar & Mandy Ryan, 1999. "Response-ordering effects: a methodological issue in conjoint analysis," Health Economics, John Wiley & Sons, Ltd., vol. 8(1), pages 75-79.
  7. Trine Kjær & Mickael Bech & Dorte Gyrd-Hansen & Kristian Hart-Hansen, 2006. "Ordering effect and price sensitivity in discrete choice experiments: need we worry?," Health Economics, John Wiley & Sons, Ltd., vol. 15(11), pages 1217-1228.
  8. Hermann Dülmer, 2007. "Experimental Plans in Factorial Surveys," Sociological Methods & Research, , vol. 35(3), pages 382-409, February.
  9. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D., 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304, October.
  10. Joop J. Hox & Ita G. G. Kreft & Piet L. J. Hermkens, 1991. "The Analysis of Factorial Surveys," Sociological Methods & Research, , vol. 19(4), pages 493-510, May.
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