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Brand Capital and Firm Value

Author

Listed:
  • Belo, Frederico

    (University of MN)

  • Lin, Xiaoji

    (OH State University)

  • Vitorino, Maria Ana

    (University of MN)

Abstract

We study the role of brand capital--a primary form of intangible capital--for firm valuation and risk in the cross section of publicly traded firms. Using a novel empirical measure of brand capital stock constructed from advertising expenditures accounting data, we show that: (i) firms with low brand capital investment rates have higher average stock returns than firms with high brand capital investment rates, a difference of 5.2% per annum; (ii) more brand capital intensive firms have higher average stock returns than less brand capital intensive firms, a difference of 5.1% per annum; and (iii) investment in both brand capital and physical capital is volatile and procyclical. A neoclassical investment-based model in which brand capital is a factor of production subject to adjustment costs matches the data well. The model also provides a novel explanation for the empirical links between advertising expenditures and stock returns around seasoned equity offerings (SEO) documented in previous studies.

Suggested Citation

  • Belo, Frederico & Lin, Xiaoji & Vitorino, Maria Ana, 2013. "Brand Capital and Firm Value," Working Paper Series 2013-04, Ohio State University, Charles A. Dice Center for Research in Financial Economics.
  • Handle: RePEc:ecl:ohidic:2013-04
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Kewei Hou & Haitao Mo & Chen Xue & Lu Zhang, 2014. "Which Factors?," NBER Working Papers 20682, National Bureau of Economic Research, Inc.
    2. HARADA Nobuyuki, 2014. "Intangible Investments and their Consequences: New evidence from unlisted Japanese companies," Discussion papers 14058, Research Institute of Economy, Trade and Industry (RIETI).
    3. repec:spr:metrik:v:80:y:2017:i:3:d:10.1007_s00184-016-0608-6 is not listed on IDEAS
    4. Peters, Ryan H. & Taylor, Lucian A., 2017. "Intangible capital and the investment-q relation," Journal of Financial Economics, Elsevier, vol. 123(2), pages 251-272.
    5. Kewei Hou & Chen Xue & Lu Zhang, 2017. "Replicating Anomalies," NBER Working Papers 23394, National Bureau of Economic Research, Inc.
    6. Shahedul A. Khan, 0. "Exponentiated Weibull regression for time-to-event data," Lifetime Data Analysis: An International Journal Devoted to Statistical Methods and Applications for Time-to-Event Data, Springer, vol. 0, pages 1-27.
    7. Murad Harasheh & Stefano Gatti, 2015. "Going Public and Underpricing as Brand Value Enhancing Tools," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 5(11), pages 1208-1226, November.
    8. repec:fip:fedpei:00017 is not listed on IDEAS
    9. repec:taf:jbemgt:v:17:y:2016:i:6:p:1252-1269 is not listed on IDEAS

    More about this item

    JEL classification:

    • E32 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Business Fluctuations; Cycles
    • G12 - Financial Economics - - General Financial Markets - - - Asset Pricing; Trading Volume; Bond Interest Rates

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