Report NEP-MKT-2013-06-16This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Marc Reimann & Weihua Zhang, 2013. "Joint optimization of new production, warranty servicing strategy and secondary market supply under consumer returns," Working Paper Series, Social and Economic Sciences 2013-03, Faculty of Social and Economic Sciences, Karl-Franzens-University Graz.
- Belo, Frederico & Lin, Xiaoji & Vitorino, Maria Ana, 2013. "Brand Capital and Firm Value," Working Paper Series 2013-04, Ohio State University, Charles A. Dice Center for Research in Financial Economics.
- Oz Shy, 2013. "Window shopping," Working Papers 13-4, Federal Reserve Bank of Boston.
- Hong il Yoo, 2012. "The confounding effects of consumer heterogeneity on model-based inference of attribute non-attendance," Discussion Papers 2012-47, School of Economics, The University of New South Wales.
- Patricia Crifo & Vanina Forget, 2013. "La responsabilité sociale et environnementale des entreprises : mirage ou virage ?," Working Papers hal-00830642, HAL.