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The Measurement of Cumulative Advertising Effects

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  • Kristian S. Palda

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Suggested Citation

  • Kristian S. Palda, 1964. "The Measurement of Cumulative Advertising Effects," The Journal of Business, University of Chicago Press, vol. 38, pages 162-162.
  • Handle: RePEc:ucp:jnlbus:v:38:y:1964:p:162
    DOI: 10.1086/294759
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    Cited by:

    1. Smith, Aaron & Naik, Prasad A. & Tsai, Chih-Ling, 2006. "Markov-switching model selection using Kullback-Leibler divergence," Journal of Econometrics, Elsevier, vol. 134(2), pages 553-577, October.
    2. Michiel D. de Pooter & René Segers & Herman K. van Dijk, 2006. "On the Practice of Bayesian Inference in Basic Economic Time Series Models using Gibbs Sampling," Tinbergen Institute Discussion Papers 06-076/4, Tinbergen Institute.
    3. Palomares, Rafaela Dios, 2002. "Efficiency and Productivity in the Spanish Food Distribution Sector," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24828, European Association of Agricultural Economists.
    4. Martyn Duffy, 2001. "Advertising in consumer allocation models: choice of functional form," Applied Economics, Taylor & Francis Journals, vol. 33(4), pages 437-456.
    5. Requena-Silvente, Francisco & Walker, James, 2007. "Investigating sales and advertising rivalry in the UK multipurpose vehicle market (1995-2002)," Journal of Economics and Business, Elsevier, vol. 59(2), pages 163-180.
    6. Mesak, Hani I. & Ellis, T. Selwyn, 2009. "On the superiority of pulsing under a concave advertising market potential function," European Journal of Operational Research, Elsevier, vol. 194(2), pages 608-627, April.
    7. Raman Kalyan & Naik Prasad A., 2004. "Long-term Profit Impact Of Integrated Marketing Communications Program," Review of Marketing Science, De Gruyter, vol. 2(1), pages 1-23, October.

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