Two-Sided Network Effects and Competition : An Application to Media Industries
Intermarket network externalities take place when the utility of a good produced in a givenindustry varies with the size of the demand for a good produced in another. A particularlysignificant example of this phenomenon is provided by the interaction between the media andadvertising industries. Media consumers vary according to their willingness to pay for themedia good, which depends on the advertising volume. Advertisers vary according to theirwillingness to pay for an ad, which also depends on the audience reached. We model asituation of competition between two content providers who are rivals in both the media andadvertising industries, choosing simultaneously the newspapers prices and the advertisingrates. We characterise the equilibria of the game and explore how they depend on audienceattitudes towards advertising. Our main finding is that two-sided interactions may induce exitby one of the media companies from either only the advertising market or both markets.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
| Length: | |
| Date of creation: | 2004 |
| Date of revision: | |
| Handle: | RePEc:crs:wpaper:2004-09 |
| Contact details of provider: | Postal: 15 Boulevard Gabriel Peri 92245 Malakoff Cedex Phone: 01 41 17 60 81 Web page: http://www.crest.fr More information through EDIRC
|
No references listed on IDEAS
You can help add them by filling out this form.
This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.
When requesting a correction, please mention this item's handle: RePEc:crs:wpaper:2004-09. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Florian Sallaberry)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.