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On the competitiveness effects of quality labels: Evidence from the French cheese industry

Author

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  • Sabine Duvaleix-Treguer
  • Charlotte Emlinger
  • Carl Gaigné
  • Karine Latouche

Abstract

The paper questions the impact of geographical indication labels on firm export competitiveness in the French cheese and cream industry. We use firm level data from the French custom and an original dataset of firms and products concerned by Protected Designations of Origin (PDO). Our estimations show that PDO labeling allows firms to increase their price by 11.5% on average. Moreover these products are perceived by consumers as products of better quality than non-PDO products. Regarding trade margins, while the effect on trade volume (the intensive margin of trade) is not significant, PDO labeling increases the probability of serving a foreign country (the extensive margin of trade). Our estimations show that exports of PDO products would increase by 11.4% if non-EU consumers value PDO label as much as EU consumers.

Suggested Citation

  • Sabine Duvaleix-Treguer & Charlotte Emlinger & Carl Gaigné & Karine Latouche, 2018. "On the competitiveness effects of quality labels: Evidence from the French cheese industry," Working Papers 2018-17, CEPII research center.
    • Handle: RePEc:cii:cepidt:2018-17
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    Cited by:

    1. Carl Gaigné & Karine Latouche & Stéphane Turolla, 2020. "Compétitivité internationale du secteur agroalimentaire français : c’est quoi le problème ?," Post-Print hal-03346304, HAL.
    2. Filippis, Fabrizio De & Giua, Mara & Salvatici, Luca & Vaquero-Pineiro, Cristina, 2021. "The International Competitiveness of Geographical Indications: Hype or Hope?," 2021 Conference, August 17-31, 2021, Virtual 315147, International Association of Agricultural Economists.
    3. Lota Tamini, 2020. "Comment renforcer les chaînes de valeur bioalimentaires québécoises pour leur meilleure compétitivité sur le marché local et à l’étranger ?," CIRANO Project Reports 2020rp-31, CIRANO.
    4. Daniele Curzi & Martijn Huysmans, 2022. "The Impact of Protecting EU Geographical Indications in Trade Agreements," American Journal of Agricultural Economics, John Wiley & Sons, vol. 104(1), pages 364-384, January.
    5. De Filippis, Fabrizio & Giua, Mara & Salvatici, Luca & Vaquero-Piñeiro, Cristina, 2022. "The international trade impacts of Geographical Indications: Hype or hope?," Food Policy, Elsevier, vol. 112(C).

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    More about this item

    Keywords

    Geographical Indication; PDO; Trade Margins; Product Quality; Price;
    All these keywords.

    JEL classification:

    • F10 - International Economics - - Trade - - - General
    • F14 - International Economics - - Trade - - - Empirical Studies of Trade

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