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Life’s Big Decisions in the Age of AI

Author

Listed:
  • Maryse Kathleen Ngangoue
  • Andrew Schotter
  • Bill Wang

Abstract

The Big Decisions in our lives, having a child, getting married, getting educated, etc. are transformative decisions that are hard to make. As a result, people often seek advice before making them. However, since people tend to live in homophilous social networks the advice received from their friends and neighbors may simply reinforce the decisions that people like them are already making. We investigate whether the advice offered by ChatGPT for such decisions can be useful in broadening the advice people receive and how such advice varies as we change the prompted socioeconomic backgrounds of the advisee and advisor. We find that advice tends to be confirmatory for low-income groups, in that it reinforces their established choices, while being dis-confirming for high-income groups, where it prompts reconsideration. Furthermore, even when suggesting the same choice, ChatGPT justifies that choice differently depending on who it is talking to. These findings suggest that AI-generated advice may differentially shape life’s Big Decisions across social strata.

Suggested Citation

  • Maryse Kathleen Ngangoue & Andrew Schotter & Bill Wang, 2026. "Life’s Big Decisions in the Age of AI," CESifo Working Paper Series 12515, CESifo.
  • Handle: RePEc:ces:ceswps:_12515
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    References listed on IDEAS

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    1. Basit Zafar, 2013. "College Major Choice and the Gender Gap," Journal of Human Resources, University of Wisconsin Press, vol. 48(3), pages 545-595.
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    Full references (including those not matched with items on IDEAS)

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    Keywords

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    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles

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