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What Property Attributes are Important to UK University Students in their Online Accommodation Search?

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  • Olayiwola Oladiran
  • Ajayi Saheed
  • Sunmoni Adesola

Abstract

This paper analyses the relationship between the potential demand for purpose-built student accommodation (PBSA) properties and their online displayed attributes. Using data from 12 major UK cities, we analyse the effect of the online displayed property information on the popularity score of a PBSA. The results suggest that PBSAs’ tangible and non-tangible attributes are important to students in their online accommodation search, although, these attributes vary in impact. The study also reveals that failure to display key information of a PBSA may make the property less attractive. These insights are valuable in developing student accommodation investment, development and management strategies.

Suggested Citation

  • Olayiwola Oladiran & Ajayi Saheed & Sunmoni Adesola, 2021. "What Property Attributes are Important to UK University Students in their Online Accommodation Search?," ERES eres2021_196, European Real Estate Society (ERES).
    • Handle: RePEc:arz:wpaper:eres2021_196
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    More about this item

    Keywords

    online search; Operational real estate; proptech; student accommodation;
    All these keywords.

    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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