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Valuation of Temp-Time's Fresh-Check® Indicator on Perishable Food Products in Belgium

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  • Fortin, Corey
  • Goodwin, Harold L., Jr.

Abstract

Consumers are becoming acutely attentive to the factors that influence food safety and food wholesomeness. The food industry is well regulated, yet there is still illness that results from contaminated fresh food products. Recent food contamination outbreaks and concerns with how food is grown have created an almost hypersensitive food consumer. The TempTime Corporation is a leading international manufacturer in time-temperature sensitive indicators for fresh food products. This company's aim is to provide consumers with more information about exactly what happens to their product from the initial packaging of the product to the time of consumption. Their product, called Fresh-Check®, is about the size of a postage stamp, and is affixed to the outer packaging of fresh food products. It is used in conjunction with the use-by-date to ensure a safe and fresh product. This paper focuses on consumer perceptions of the Fresh-Check indicator in Belgium. We employed the contingent valuation survey method to capture Belgian consumer's overall perception, willingness to pay, preference, and acceptance for Temp-Time's Fresh-Check® indicator on fresh food products.

Suggested Citation

  • Fortin, Corey & Goodwin, Harold L., Jr., 2008. "Valuation of Temp-Time's Fresh-Check® Indicator on Perishable Food Products in Belgium," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6766, Southern Agricultural Economics Association.
  • Handle: RePEc:ags:saeaed:6766
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    File URL: http://purl.umn.edu/6766
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    References listed on IDEAS

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    1. Julie A. Caswell & Eliza M. Mojduszka, 1996. "Using Informational Labeling to Influence the Market for Quality in Food Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(5), pages 1248-1253.
    2. Rodolfo M. Nayga & Richard Woodward & Wipon Aiew, 2006. "Willingness to Pay for Reduced Risk of Foodborne Illness: A Nonhypothetical Field Experiment," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 54(4), pages 461-475, December.
    3. Buzby, Jean C., 2001. "Children and Microbial Foodborne Illness," Food Review: The Magazine of Food Economics, United States Department of Agriculture, Economic Research Service, vol. 24(2).
    4. Latvala, Terhi & Kola, Jukka, 2004. "Consumers' Willingness to Pay for Additional Information on Food Quality and Safety," 84th Seminar, February 8-11, 2004, Zeist, The Netherlands 24980, European Association of Agricultural Economists.
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    Keywords

    Food Consumption/Nutrition/Food Safety;

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