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Consumer Preferences for Pet Health Insurance

Author

Listed:
  • Williams, Angelica
  • Coble, Keith H.
  • Williams, Brian
  • Dicks, Michael
  • Knippenberg, Ross

Abstract

This study uses a choice experiment survey to examine pet owner’s preferences for Pet Health Insurance policies. Our results indicate that pet insurance premium, reimbursement level, unlimited benefits and wellness included in pet health insurance plan have significant effects on pet owners' purchase decisions.

Suggested Citation

  • Williams, Angelica & Coble, Keith H. & Williams, Brian & Dicks, Michael & Knippenberg, Ross, 2016. "Consumer Preferences for Pet Health Insurance," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230144, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea16:230144
    DOI: 10.22004/ag.econ.230144
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    References listed on IDEAS

    as
    1. Daniel R. Petrolia & Joonghyun Hwang & Craig E. Landry & Keith H. Coble, 2015. "Wind Insurance and Mitigation in the Coastal Zone," Land Economics, University of Wisconsin Press, vol. 91(2), pages 272-295.
    2. Jayson L. Lusk & Keith H. Coble, 2005. "Risk Perceptions, Risk Preference, and Acceptance of Risky Food," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 87(2), pages 393-405.
    3. Bliemer, Michiel C.J. & Rose, John M., 2013. "Confidence intervals of willingness-to-pay for random coefficient logit models," Transportation Research Part B: Methodological, Elsevier, vol. 58(C), pages 199-214.
    4. Hite, Diane & Hudson, Darren & Intarapapong, Walaiporn, 2002. "Willingness To Pay For Water Quality Improvements: The Case Of Precision Application Technology," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 27(2), pages 1-17, December.
    5. Brockman, Beverly K. & Taylor, Valerie A. & Brockman, Christopher M., 2008. "The price of unconditional love: Consumer decision making for high-dollar veterinary care," Journal of Business Research, Elsevier, vol. 61(5), pages 397-405, May.
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    Keywords

    Health Economics and Policy; Institutional and Behavioral Economics;

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