IDEAS home Printed from https://ideas.repec.org/p/ags/iefi18/276854.html
   My bibliography  Save this paper

A Forecast of Internationalization Strategies for the Spanish Olive Oil Value Chain

Author

Listed:
  • Bouhaddane, Maria
  • Mili, Samir

Abstract

This study investigates key factors and future strategies for the internationalization of the Spanish olive oil from a value chain perspective. To this end, a two-round Delphi survey was conducted in 2017 involving the participation of a representative, highly qualified panel of experts in national and international olive oil markets. The study contributes to solve one of the most pressing concerns of the Spanish olive oil industry, namely the need to enhance internationalization in order to strengthen its competitive position in nontraditional markets where most of the recent growth in olive oil consumption is taking place. Results reveal, inter alia, that the achievement of a sustained competitive advantage in foreign markets will increasingly depend on the joint and coordinated efforts contributed by all the chain participants to implementing quality-driven policies starting from the upstream production stages and covering the whole value chain, accomplishing the necessary structural and organizational changes, as well as developing appropriate marketing and promotional strategies in concertation with public institutions.

Suggested Citation

  • Bouhaddane, Maria & Mili, Samir, 2018. "A Forecast of Internationalization Strategies for the Spanish Olive Oil Value Chain," 2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck-Igls, Austria 276854, International European Forum on System Dynamics and Innovation in Food Networks.
    • Handle: RePEc:ags:iefi18:276854
    DOI: 10.22004/ag.econ.276854
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/276854/files/01-Mili.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.276854?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Eldrede Kahiya & David Dean & Jeff Heyl, 2014. "Export barriers in a changing institutional environment: A quasi-longitudinal study of New Zealand’s manufacturing exporters," Journal of International Entrepreneurship, Springer, vol. 12(4), pages 331-364, December.
    2. Marian García Martínez & Zulema Aragonés & Nigel Poole, 2002. "A repositioning strategy for olive oil in the UK market," Agribusiness, John Wiley & Sons, Ltd., vol. 18(2), pages 163-180.
    3. Otto Andersen, 1993. "On the Internationalization Process of Firms: A Critical Analysis," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 24(2), pages 209-231, June.
    4. Juan Juliá-Igual & Elena Meliá-Martí & Gabriel García-Martinez, 2012. "Strategies developed by leading EU agrifood cooperatives in their growth models," Service Business, Springer;Pan-Pacific Business Association, vol. 6(1), pages 27-46, March.
    5. John Saldanha & Richard Gray, 2002. "The potential for British coastal shipping in a multimodal chain," Maritime Policy & Management, Taylor & Francis Journals, vol. 29(1), pages 77-92, January.
    6. Fearne, Andrew, 1989. "The CAP in 1995--A Qualitative Approach to Policy Forecasting," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 16(1), pages 113-127.
    7. Westhead, Paul & Wright, Mike & Ucbasaran, Deniz, 2002. "International market selection strategies selected by 'micro' and 'small' firms," Omega, Elsevier, vol. 30(1), pages 51-68, February.
    8. von der Gracht, Heiko A., 2012. "Consensus measurement in Delphi studies," Technological Forecasting and Social Change, Elsevier, vol. 79(8), pages 1525-1536.
    9. Paul, Justin & Parthasarathy, Sundar & Gupta, Parul, 2017. "Exporting challenges of SMEs: A review and future research agenda," Journal of World Business, Elsevier, vol. 52(3), pages 327-342.
    10. Gupta, Anil K. & Govindarajan, Vijay, 2000. "Managing global expansion: A conceptual framework," Business Horizons, Elsevier, vol. 43(2), pages 45-54.
    11. José Pinho & Lurdes Martins, 2010. "Exporting barriers: Insights from Portuguese small- and medium-sized exporters and non-exporters," Journal of International Entrepreneurship, Springer, vol. 8(3), pages 254-272, September.
    12. Samir Mili & Manuel Rodríguez Zúñiga, 2001. "Exploring future developments in international olive oil trade and marketing: A Spanish perspective," Agribusiness, John Wiley & Sons, Ltd., vol. 17(3), pages 397-415.
    13. Yigang Pan & David K Tse, 2000. "The Hierarchical Model of Market Entry Modes," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 31(4), pages 535-554, December.
    14. Paul, Justin & Gupta, Parul, 2014. "Process and intensity of internationalization of IT firms – Evidence from India," International Business Review, Elsevier, vol. 23(3), pages 594-603.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Clara Martos-Martínez & Marta Muñoz-Guarasa, 2021. "The Importance of Endogenous Resources for Internationalization: Competitive Advantages in the Olive Groves of Southern Spain," Sustainability, MDPI, vol. 13(17), pages 1-30, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kahiya, Eldrede T., 2018. "Five decades of research on export barriers: Review and future directions," International Business Review, Elsevier, vol. 27(6), pages 1172-1188.
    2. Oscar Malca & Jesús Peña-Vinces & Francisco J Acedo, 2020. "Export promotion programmes as export performance catalysts for SMEs: insights from an emerging economy," Small Business Economics, Springer, vol. 55(3), pages 831-851, October.
    3. Nuno Calheiros-Lobo & José Vasconcelos Ferreira & Manuel Au-Yong-Oliveira, 2023. "SME Internationalization and Export Performance: A Systematic Review with Bibliometric Analysis," Sustainability, MDPI, vol. 15(11), pages 1-36, May.
    4. Samir Mili & Maria Bouhaddane, 2021. "Forecasting Global Developments and Challenges in Olive Oil Supply and Demand: A Delphi Survey from Spain," Agriculture, MDPI, vol. 11(3), pages 1-25, February.
    5. Mtimet, Nadhem & Ujiie, Kiyokazu & Kashiwagi, Kenichi & Zaibet, Lokman & Nagaki, Masakazu, 2011. "The effects of Information and Country of Origin on Japanese Olive Oil Consumer Selection," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114642, European Association of Agricultural Economists.
    6. Maria Ripollés & Andreu Blesa, 2020. "And yet, non-equity cooperative entries do improve international performance: uncovering the role of networks’ social capital," Small Business Economics, Springer, vol. 55(3), pages 761-776, October.
    7. Karipidis, Philippos I. & Tsakiridou, Efthimia & Tabakis, Nikolaos M., 2005. "The Greek Olive Oil Market Structure," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 6(1), pages 1-9.
    8. Eduardsen, Jonas & Marinova, Svetla Trifonova & González-Loureiro, Miguel & Vlačić, Božidar, 2022. "Business group affiliation and SMEs’ international sales intensity and diversification: A multi-country study," International Business Review, Elsevier, vol. 31(5).
    9. Quy T. Vo & Tho V. Nguyen & Tin H. Ho & Hien T. T. Bui & Khoa N. A. Le, 2023. "Supportive Policies of Government as the Drivers of SMEs’ Export Performance: A Study in Ho Chi Minh City, Vietnam," SAGE Open, , vol. 13(4), pages 21582440231, November.
    10. Yancy Vaillant & Esteban Lafuente & Manoj Chandra Bayon, 2019. "Early internationalization patterns and export market persistence: a pseudo-panel data analysis," Small Business Economics, Springer, vol. 53(3), pages 669-686, October.
    11. Dzikowski, Piotr, 2018. "A bibliometric analysis of born global firms," Journal of Business Research, Elsevier, vol. 85(C), pages 281-294.
    12. Teresa Del Giudice & Carla Cavallo & Francesco Caracciolo & Gianni Cicia, 2015. "What attributes of extra virgin olive oil are really important for consumers: a meta-analysis of consumers’ stated preferences," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 3(1), pages 1-15, December.
    13. Martínez-Román, Juan A. & Gamero, Javier & Delgado-González, María de Loreto & Tamayo, Juan A., 2019. "Innovativeness and internationalization in SMEs: An empirical analysis in European countries," Technological Forecasting and Social Change, Elsevier, vol. 148(C).
    14. Ramdani, Boumediene & Belaid, Fateh & Goutte, Stephane, 2023. "SME internationalisation: Do the types of innovation matter?," International Review of Financial Analysis, Elsevier, vol. 88(C).
    15. Cheriet, F., 2010. "Internationalisation et nouvelles implantations des firmes multinationales : le processus séquentiel du modèle d'Uppsala est-il toujours d'actualité ?," Working Papers MoISA 201005, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
    16. Zhi Shen & Francisco Puig & Justin Paul, 2017. "Foreign Market Entry Mode Research: A Review and Research Agenda," The International Trade Journal, Taylor & Francis Journals, vol. 31(5), pages 429-456, October.
    17. Ripollés, Maria & Blesa, Andreu, 2012. "International new ventures as “small multinationals”: The importance of marketing capabilities," Journal of World Business, Elsevier, vol. 47(2), pages 277-287.
    18. Vijay Narayanan, 2015. "Export Barriers for Small and Medium-sized Enterprises: A Literature Review based on Leonidou’s Model," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 3(2), pages 105-123.
    19. Antonio Stasi & Francesco Diotallevi & Andrea Marchini, 2012. "Strategie di prezzo e profittabilit? nel mercato degli oli extra-vergine di oliva: un modello di analisi attraverso gli scanner data," RIVISTA DI ECONOMIA AGRARIA, FrancoAngeli Editore, vol. 0(1), pages 69-88.
    20. Mtimet, Nadhem & Kashiwagi, Kenichi & Zaibet, Lokman & Masakazu, N., 2008. "Exploring Japanese olive oil consumer behavior," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44457, European Association of Agricultural Economists.

    More about this item

    Keywords

    Agribusiness;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:iefi18:276854. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: http://www.fooddynamics.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.