IDEAS home Printed from https://ideas.repec.org/p/ags/iefi12/144962.html

New Trends in Chinese Diet: Cultural Influences on Consumer Behavior

Author

Listed:
  • Del Giudice, Teresa
  • Caracciolo, Francesco
  • Cicia, Gianni
  • Grunert, Klaus G.
  • Krystallis, Athanasios
  • Zhou, Yanfeng

Abstract

Although the Chinese market is traditionally characterized by a gastronomic culture which is profoundly different from its Western counterpart, the emerging social classes is expressing a growing demand for processed food, opening up to foreign influences, which are neither accepted with prejudice nor viewed passively. This paper analyzes of the propensity of consumers to include in the ancient Chinese culinary culture food products from other countries. A market segmentation of the Chinese consumers was performed, according their degree of cultural openness towards non-Chinese food, taking into account both socio-demographic and cognitive and psychographic variables. The research was carried out by administering a questionnaire to 500 Chinese consumers, living in urban areas, including a consumer analysis of the "values" and the "lifestyle". The results seem to confirm the relevant potential of the Chinese market as a destination for quality western products. The cognitive and modern approach in the market segmentation, provides a Chinese consumer profile “open mind” that is very useful for the implementation of policies for specific marketing and promotion strategies.

Suggested Citation

  • Del Giudice, Teresa & Caracciolo, Francesco & Cicia, Gianni & Grunert, Klaus G. & Krystallis, Athanasios & Zhou, Yanfeng, 2012. "New Trends in Chinese Diet: Cultural Influences on Consumer Behavior," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144962, International European Forum on System Dynamics and Innovation in Food Networks.
    • Handle: RePEc:ags:iefi12:144962
    DOI: 10.22004/ag.econ.144962
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/144962/files/21-Delgiudice.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.144962?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 32(3), pages 369-391, September.
    2. Caracciolo, Francesco & Cembalo, Luigi & Cicia, Giovanni & Del Giudice, Teresa & Grunert, Klaus G. & Krystallis, Athanasios, 2011. "Food safety and quality, strategic levers for European products in emerging markets: the case of China," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114321, European Association of Agricultural Economists.
    3. Zanoli, Raffaele & Naspetti, Simona, 2002. "Consumer motivations in the purchase of organic food. A means-end approach," MPRA Paper 32712, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Agnès François-Lecompte & Morgane Innocent & Dominique Kreziak & Isabelle Prim-Allaz, 2020. "Confinement and food-related behaviors: What are the changes in sustainable food consumption? [Confinement et comportements alimentaires : Quelles évolutions en matière d’alimentation durable ?]," Post-Print hal-03123334, HAL.
    2. Ramo Barrena & Mercedes Sánchez, 2010. "Differences in Consumer Abstraction Levels as a Function of Risk Perception," Journal of Agricultural Economics, Wiley Blackwell, vol. 61(1), pages 34-59, February.
    3. Iliriana Miftari & Rainer Haas & Oliver Meixner & Drini Imami & Ekrem Gjokaj, 2022. "Factors Influencing Consumer Attitudes towards Organic Food Products in a Transition Economy—Insights from Kosovo," Sustainability, MDPI, vol. 14(10), pages 1-14, May.
    4. Evrim ERDOĞAN YAZAR & Murat BURUCUOĞLU, 2019. "Consumer Attitude towards Organic Foods: A Multigroup Analysis across Genders," Istanbul Business Research, Istanbul University Business School, vol. 48(2), pages 176-196, November.
    5. Agnès François-Lecompte & Morgane Innocent & Dominique Kréziak & Isabelle Prim-Allaz, 2020. "Confinement et comportements alimentaires : Quelles évolutions en matière d'alimentation durable ?," Post-Print hal-03197914, HAL.
    6. Fabrice Larceneux & Florence Benoît-Moreau & Valérie Renaudin, 2012. "Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects," Post-Print hal-00656485, HAL.
    7. Fabrice Larceneux & Florence Benoit-Moreau & Valérie Renaudin, 2012. "Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects," Journal of Consumer Policy, Springer, vol. 35(1), pages 85-104, March.
    8. Caracciolo, Francesco & Cembalo, Luigi & Cicia, Giovanni & Del Giudice, Teresa & Grunert, Klaus G. & Krystallis, Athanasios, 2011. "Food safety and quality, strategic levers for European products in emerging markets: the case of China," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114321, European Association of Agricultural Economists.
    9. Ki-Hueng Kim & Kwan-Ryul Lee, 2019. "What Are South Korean Consumers’ Concerns When Buying Eco-Friendly Agricultural Products?," Sustainability, MDPI, vol. 11(17), pages 1-13, August.
    10. Gaviglio, Anna & Demartini, Eugenio & Pirani, Alberto & Marescotti, Maria Elena & Bertocchi, Mattia, 2015. "National Brands versus Private Labels versus Niche Products: a graphical representation of consumers' perception," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202731, European Association of Agricultural Economists.
    11. Marcia Barcellos & Klaus Grunert & Yanfeng Zhou & Wim Verbeke & F. Perez-Cueto & Athanasios Krystallis, 2013. "Consumer attitudes to different pig production systems: a study from mainland China," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(3), pages 443-455, September.
    12. Bogdan Wierzbiński & Tomasz Surmacz & Wiesława Kuźniar & Lucyna Witek, 2021. "The Role of the Ecological Awareness and the Influence on Food Preferences in Shaping Pro-Ecological Behavior of Young Consumers," Agriculture, MDPI, vol. 11(4), pages 1-14, April.
    13. Tingqiang Chen & Lei Wang & Jining Wang & Qi Yang, 2017. "A Network Diffusion Model of Food Safety Scare Behavior considering Information Transparency," Complexity, Hindawi, vol. 2017, pages 1-16, December.
    14. von Meyer-Höfer, Marie & Spiller, Achim, 2014. "“Sustainability” a semi-globalisable concept for international food marketing - Consumer expectations regarding sustainable food – An explorative survey in industrialised and emerging countries," GlobalFood Discussion Papers 182513, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    15. Jabbar, Mohammad A. & Admassu, Samuel A., 2009. "Assessing consumer preferences for quality and safety attributes of food in the absence of official standards: the case of beef in Ethiopia," 2009 Conference, August 16-22, 2009, Beijing, China 50120, International Association of Agricultural Economists.
    16. Hattori, Keisuke & Higashida, Keisaku, 2014. "Misleading advertising and minimum quality standards," Information Economics and Policy, Elsevier, vol. 28(C), pages 1-14.
    17. Vehapi Semir, 2015. "A Study of the Consumer Motives which Influence the Purchase of Organic Food in Serbia," Economic Themes, Sciendo, vol. 53(1), pages 102-118, March.
    18. Jessica Aschemann-Witzel & Ilona De Hooge & Pegah Amani & Tino Bech-Larsen & Marije Oostindjer, 2015. "Consumer-Related Food Waste: Causes and Potential for Action," Sustainability, MDPI, vol. 7(6), pages 1-21, May.
    19. Meyer, Christian H. & Fritz, Melanie & Schiefer, Gerhard, 2010. "Customer Communication of Regional Quality Efforts: A Case From the Grain Sector," 2010 International European Forum, February 8-12, 2010, Innsbruck-Igls, Austria 100595, International European Forum on System Dynamics and Innovation in Food Networks.
    20. Pérez-Mesa, Juan Carlos & Sanchez-Fernández, Raquel & Serrano-Arcos, Mar, 2019. "Measuring the impact of crises in the horticultural sector: The case of Spain," MPRA Paper 119854, University Library of Munich, Germany.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:iefi12:144962. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ilbonde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.