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Institutional Change and Acceptance of Quality Assurance: The Case of Organic Farming in Germany

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  • Schulze, Holger
  • Jahn, Gabriele
  • Spiller, Achim

Abstract

The institutional framework of the certification scheme is a crucial factor for the future success of the organic market. Increasing complexity and a few scandals indicate that the current control structures might be insufficient. A better understanding of farmers’ attitudes is necessary to increase acceptance and to guarantee the longer-term success of the organic certification system. Against this background we designed a theoretical framework based on a cognitive perspective. The empirical basis of the study was a survey conducted with organic farmers in Germany. Results highlight that the majority of the farmers accept the present organic certification system, but are not convinced of its cost-benefit relationship.

Suggested Citation

  • Schulze, Holger & Jahn, Gabriele & Spiller, Achim, 2008. "Institutional Change and Acceptance of Quality Assurance: The Case of Organic Farming in Germany," 2007 1st Forum, February 15-17, 2007, Innsbruck, Austria 6597, International European Forum on Innovation and System Dynamics in Food Networks.
  • Handle: RePEc:ags:iefi07:6597
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    File URL: http://purl.umn.edu/6597
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    References listed on IDEAS

    as
    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Frey, Bruno S & Jegen, Reto, 2001. " Motivation Crowding Theory," Journal of Economic Surveys, Wiley Blackwell, vol. 15(5), pages 589-611, December.
    3. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    4. Bernadette Szajna, 1996. "Empirical Evaluation of the Revised Technology Acceptance Model," Management Science, INFORMS, vol. 42(1), pages 85-92, January.
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