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Consumer Cohorts and Milk Purchases

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  • Gustavsen, Geir Waehler
  • Rickertsen, Kyrre

Abstract

Fluid milk is the most important product of Norwegian agriculture, and the decline in milk purchase has impact in many rural communities. By decomposing the milk purchase into cohort effects, age effects and year effects we show that the reason for the decline is that older generations purchase more milk than younger generations, and during lifetime consumption decline with age. Consequently, as younger generations replace older generations milk purchase decline. We show that towards 2021 the milk purchase will continue to fall.

Suggested Citation

  • Gustavsen, Geir Waehler & Rickertsen, Kyrre, 2008. "Consumer Cohorts and Milk Purchases," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 43551, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae08:43551
    DOI: 10.22004/ag.econ.43551
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    References listed on IDEAS

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    1. Kyrre Rickertsen, 1998. "The demand for food and beverages in Norway," Agricultural Economics, International Association of Agricultural Economists, vol. 18(1), pages 89-100, January.
    2. Geir Wæhler Gustavsen, 2003. "Forecasting ability of theory-constrained two-stage demand systems," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 30(4), pages 539-558, December.
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