Demographic Variability In U.S. Consumer Responsiveness To Carbonated Soft-Drink Marketing Practices
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More about this item
Keywordscarbonated soft drink; marketing-mix models; demographic segmentation; econometric selection models; Nielsen panel data; food marketing policy; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; D12; L66; M38;
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
- M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
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