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Consumer Preferences for Organic and Fair Trade Chocolate: Implications for Sustainable Agriculture in the Developing World

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  • Conner, David S.
  • Mabaya, Edward T.

Abstract

This paper examines results of a consumer survey measuring consumer awareness and attitudes concerning two labels, certified organic and certified Fair Trade. These labels provide information about the social, economic and environmental sustainability of the production and marketing practices of goods imported from the developing world. Conjoint analysis is used to measure how consumers value organic and fair trade compared to other attributes like price. Results indicate favorable attitudes and value placed on these the sustainable attributes, and imply a role for these labels to provide incentives for the adoption of more sustainable practices.

Suggested Citation

  • Conner, David S. & Mabaya, Edward T., 2006. "Consumer Preferences for Organic and Fair Trade Chocolate: Implications for Sustainable Agriculture in the Developing World," Staff Papers 121061, Cornell University, Department of Applied Economics and Management.
    • Handle: RePEc:ags:cudasp:121061
    DOI: 10.22004/ag.econ.121061
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    References listed on IDEAS

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    1. Caswell, Julie A., 1998. "How Labeling of Safety and Process Attributes Affects Markets for Food," Agricultural and Resource Economics Review, Cambridge University Press, vol. 27(2), pages 151-158, October.
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    Cited by:

    1. von Meyer-Höfer, Marie & von der Wense, Vera & Spiller, Achim, 2013. "Characterising convinced sustainable food consumers," GlobalFood Discussion Papers 161887, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    2. Jessica Haynes & Frederick Cubbage & Evan Mercer & Erin Sills, 2012. "The Search for Value and Meaning in the Cocoa Supply Chain in Costa Rica," Sustainability, MDPI, vol. 4(7), pages 1-22, July.

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