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Regional Demand For Natural Beef Products In Colorado: Target Consumers And Willingness To Pay

  • Thilmany, Dawn D.
  • Grannis, Jennifer L.
  • Sparling, Edward

Interest and sales in natural meats continue to grow, with increased offerings in supermarkets and other mainstream marketing channels. Producers interested in direct marketing also consider natural meats an attractive niche market. This study focuses on the market for natural meat, including freezer beef, in Colorado with special attention to whether consumers in different areas of the state differ in their price and product choices. Findings show that about 20% of Front Range Colorado consumers purchase at least some of their meat from specialty shops or natural food stores, while 24% of rural, Western Slope consumers buy at least some meat directly from producers.

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File URL: http://purl.umn.edu/14667
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Article provided by Agricultural Economics Association of Georgia in its journal Journal of Agribusiness.

Volume (Year): 21 (2003)
Issue (Month): 2 ()
Pages:

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Handle: RePEc:ags:jloagb:14667
Contact details of provider: Postal: 301 Conner Hall, University of Georgia, Athens, GA 30602-7509
Web page: http://www.agecon.uga.edu/~jab/

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  1. John A. Fox & Jason F. Shogren & Dermot J. Hayes & James B. Kliebenstein, 1998. "CVM-X: Calibrating Contingent Values with Experimental Auction Markets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(3), pages 455-465.
  2. Lusk, Jayson L. & Roosen, Jutta & Fox, John A., 2001. "Demand For Beef From Cattle Administered Growth Hormones Or Fed Genetically Modified Corn: A Comparison Of Consumers In France, Germany, The United Kingdom, And The United States," 2001 Annual meeting, August 5-8, Chicago, IL 20684, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  3. Boland, Michael A. & Schroeder, Ted C., 2002. "Marginal Value Of Quality Attributes For Natural And Organic Beef," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 34(01), April.
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