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Regional Demand For Natural Beef Products In Colorado: Target Consumers And Willingness To Pay

Author

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  • Thilmany, Dawn D.
  • Grannis, Jennifer L.
  • Sparling, Edward

Abstract

Interest and sales in natural meats continue to grow, with increased offerings in supermarkets and other mainstream marketing channels. Producers interested in direct marketing also consider natural meats an attractive niche market. This study focuses on the market for natural meat, including freezer beef, in Colorado with special attention to whether consumers in different areas of the state differ in their price and product choices. Findings show that about 20% of Front Range Colorado consumers purchase at least some of their meat from specialty shops or natural food stores, while 24% of rural, Western Slope consumers buy at least some meat directly from producers.

Suggested Citation

  • Thilmany, Dawn D. & Grannis, Jennifer L. & Sparling, Edward, 2003. "Regional Demand For Natural Beef Products In Colorado: Target Consumers And Willingness To Pay," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 21(2), pages 1-17.
    • Handle: RePEc:ags:jloagb:14667
    DOI: 10.22004/ag.econ.14667
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    References listed on IDEAS

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    Cited by:

    1. Schulz, Lee L. & Schroeder, Ted C. & White, Katharine L., 2012. "Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 41(2), pages 1-14, August.
    2. Thilmany, Dawn D. & Bond, Jennifer Keeling & Bond, Craig A., 2006. "Direct Marketing of Fresh Produce: Understanding Consumer Interest in Product and Process-Based Attributes," 2006 Annual meeting, July 23-26, Long Beach, CA 21217, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Wendy J. Umberger & Dawn D. Thilmany McFadden & Amanda R. Smith, 2009. "Does altruism play a role in determining U.S. consumer preferences and willingness to pay for natural and regionally produced beef?," Agribusiness, John Wiley & Sons, Ltd., vol. 25(2), pages 268-285.
    4. Julianna M. Butler & Christian A. Vossler, 2018. "What is an Unregulated and Potentially Misleading Label Worth? The case of “Natural”-Labelled Groceries," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 70(2), pages 545-564, June.
    5. Brian Mennecke & Anthony Townsend & Dermot J. Hayes & Steven M. Lonergan, 2006. "Study of the Factors that Influence Consumer Attitudes Toward Beef Products Using the Conjoint Market Analysis Tool, A," Center for Agricultural and Rural Development (CARD) Publications 06-wp425, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    6. Eve J. Froehlich & Jared G. Carlberg & Clement E. Ward, 2009. "Willingness‐to‐Pay for Fresh Brand Name Beef," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 57(1), pages 119-137, March.
    7. Steven Richards & Michael Vassalos, 2024. "Opportunities and Challenges for Locally Sourced Meat and Seafood: An Online Survey of U.S. Restaurant Procurers," Tourism and Hospitality, MDPI, vol. 6(1), pages 1-24, December.
    8. Craig A. Bond & Dawn Thilmany & Jennifer Keeling Bond, 2008. "Understanding consumer interest in product and process-based attributes for fresh produce," Agribusiness, John Wiley & Sons, Ltd., vol. 24(2), pages 231-252.
    9. Tackie, Nii O. & Bartlett, Jannette R. & Adu-Gyamfi, Akua, 2014. "Assessing Alabama Consumer Attitudes And Beliefs About Locally Or Regionally Produced Livestock And Products," Professional Agricultural Workers Journal (PAWJ), Professional Agricultural Workers Conference, vol. 2(2), pages 1-21.

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