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Analyzing moviegoing demand: an individual-level cross-sectional approach

  • Alan Collins

    (Department of Economics, University of Portsmouth Business School, Richmond Building, Portland Street, Portsmouth PO1 3DE, UK)

  • Chris Hand

    (School of Marketing, Faculty of Business, Kingston University, Kingston Hill, Kingston upon Thames, Surrey KT2 7LB, UK)

Previous work analyzing the demand for movie theater visits have had to rely entirely on highly aggregate time series data. Inevitably, this masks the significance of individual-specific effects that place constraints on such trip making. Further, while there have been cross-sectional revenue model estimates at the film-level, there have not been, hitherto, any cross-sectional studies of moviegoing by individuals. This study thus presents the first detailed microeconometric analysis of the factors that increase or lower the probability that an individual will go to a movie theater. Copyright © 2005 John Wiley & Sons, Ltd.

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File URL: http://hdl.handle.net/10.1002/mde.1231
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Article provided by John Wiley & Sons, Ltd. in its journal Managerial and Decision Economics.

Volume (Year): 26 (2005)
Issue (Month): 5 ()
Pages: 319-330

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Handle: RePEc:wly:mgtdec:v:26:y:2005:i:5:p:319-330
Contact details of provider: Web page: http://www3.interscience.wiley.com/cgi-bin/jhome/7976

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  1. Peter Davis, 2006. "Spatial competition in retail markets: movie theaters," RAND Journal of Economics, RAND Corporation, vol. 37(4), pages 964-982, December.
  2. Deaton, Angus & Irish, Margaret, 1984. "Statistical models for zero expenditures in household budgets," Journal of Public Economics, Elsevier, vol. 23(1-2), pages 59-80.
  3. Alan Collins & Chris Hand & Martin C. Snell, 2002. "What makes a blockbuster? Economic analysis of film success in the United Kingdom," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 23(6), pages 343-354.
  4. Darlene C. Chisholm & George Norman, 2002. "Spatial Competition and Demand: An Application to Motion Pictures," Discussion Papers Series, Department of Economics, Tufts University 0216, Department of Economics, Tufts University.
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