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The role of intrinsic motivation and continuous enhancement on the intention to implement animal welfare practices in dairy farming

Author

Listed:
  • Henrike Grotsch
  • Marcus Mergenthaler
  • Sarah Kühl
  • Holger Schulze

Abstract

Animal welfare programs alone are insufficient to ensure better welfare for farm animals. Effective farm management, driven by dairy farmers' intrinsic motivation, plays a pivotal role. This study examines the factors influencing dairy farmers' intention to implement animal welfare practices and their commitment to continuously enhancing welfare. Based on a survey of 682 German dairy farmers, the results underscore the importance of intrinsic motivation, habitual behavior, and knowledge acquisition. Farmers' willingness to engage in continuous improvement suggests that policies should focus less on formal programs and more on enabling intrinsic motivation. The study introduces the construct of “continuous enhancement,” offering a novel framework for understanding and improving animal welfare practices.

Suggested Citation

  • Henrike Grotsch & Marcus Mergenthaler & Sarah Kühl & Holger Schulze, 2025. "The role of intrinsic motivation and continuous enhancement on the intention to implement animal welfare practices in dairy farming," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 47(3), pages 949-964, July.
  • Handle: RePEc:wly:apecpp:v:47:y:2025:i:3:p:949-964
    DOI: 10.1002/aepp.13506
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    References listed on IDEAS

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    1. Arne Henningsen & Tomasz Gerard Czekaj & Björn Forkman & Mogens Lund & Aske Schou Nielsen, 2018. "The Relationship between Animal Welfare and Economic Performance at Farm Level: A Quantitative Study of Danish Pig Producers," Journal of Agricultural Economics, Wiley Blackwell, vol. 69(1), pages 142-162, February.
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    4. Mergenthaler, Marcus & Schröter, Iris, 2020. "Institutionelle Grenzen und Perspektiven bei der ökonomischen Bewertung und der Bereitstellung von Tierwohl," 60th Annual Conference, Halle/ Saale, Germany, September 23-25, 2020 305598, German Association of Agricultural Economists (GEWISOLA).
    5. Peter Howley, 2015. "The Happy Farmer: The Effect of Nonpecuniary Benefits on Behavior," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 97(4), pages 1072-1086.
    6. Hennessy, Thia & Kinsella, Anne & Thorne, Fiona, 2016. "Planned intentions versus actual behaviour: assessing the reliability of intention surveys in predicting farmers’ production levels post decoupling," International Journal of Agricultural Management, Institute of Agricultural Management, vol. 5(3), July.
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