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The effect of consumer risk perceptions on the propensity to purchase genetically modified foods in Romania

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  • Kynda R. Curtis

    (Department of Resource Economics, University of Nevada Reno, Reno, NV 89557)

  • Klaus Moeltner

    (Department of Resource Economics, University of Nevada Reno, Reno, NV 89557)

Abstract

This study evaluates consumer purchase propensity for genetically modified (GM) food products in Romania, shedding light on consumer preferences in developing Eastern European nations. Results based on a bivariate probit model of purchase propensity for GM sunflower oil and table potatoes show that consumers in Romania are generally opposed to GM food consumption, similar to consumers in Western Europe, but contrary to consumers in many developing nations. Purchase probabilities carry across GM foods, indicating homogeneity in consumer risk perceptions. Additionally, income levels and risk perceptions are the primary drivers of purchase decisions, whereas positive or beneficiary product attributes (e.g., health, environmental, economic) are currently not considered by consumers. Negative consumer risk perceptions of GM goods in Romania will likely make the implementation of these crops for economic development purposes difficult. [EconLit Citations: Q18, D12, O12] © 2007 Wiley Periodicals, Inc. Agribusiness 23: 263-278, 2007.

Suggested Citation

  • Kynda R. Curtis & Klaus Moeltner, 2007. "The effect of consumer risk perceptions on the propensity to purchase genetically modified foods in Romania," Agribusiness, John Wiley & Sons, Ltd., vol. 23(2), pages 263-278.
  • Handle: RePEc:wly:agribz:v:23:y:2007:i:2:p:263-278
    DOI: 10.1002/agr.20116
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    References listed on IDEAS

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    1. Julie A. Caswell, 2000. "An evaluation of risk analysis as applied to agricultural biotechnology (with a case study of gmo labeling)," Agribusiness, John Wiley & Sons, Ltd., vol. 16(1), pages 115-123.
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    3. Grimsrud, Kristine M. & McCluskey, Jill J. & Loureiro, Maria L. & Wahl, Thomas I., 2002. "Consumer Attitudes Towards Genetically Modified Foods In Norway," 2002 Annual meeting, July 28-31, Long Beach, CA 19818, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Alok Bohara & Joe Kerkvliet & Robert Berrens, 2001. "Addressing Negative Willingness to Pay in Dichotomous Choice Contingent Valuation," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 20(3), pages 173-195, November.
    5. Krinsky, Itzhak & Robb, A Leslie, 1986. "On Approximating the Statistical Properties of Elasticities," The Review of Economics and Statistics, MIT Press, vol. 68(4), pages 715-719, November.
    6. Berrens, Robert P. & Brookshire, David & Ganderton, Philip & McKee, Mike, 1998. "Exploring nonmarket values for the social impacts of environmental policy change," Resource and Energy Economics, Elsevier, vol. 20(2), pages 117-137, June.
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    Cited by:

    1. Liu, Pengcheng, 2009. "Consumers’ WTA for GM rice cookie: an experiment study in China," 2009 Conference, August 16-22, 2009, Beijing, China 51771, International Association of Agricultural Economists.
    2. repec:ura:ecregj:v:1:y:2018:i:1:p:216-226 is not listed on IDEAS
    3. Arita, Shawn & Mitchell, Lorraine & Beckman, Jayson, 2015. "Estimating the Effects of Selected Sanitary and Phytosanitary Measures and Technical Barriers to Trade on U.S.-EU Agricultural Trade," Economic Research Report 212887, United States Department of Agriculture, Economic Research Service.
    4. Arita, Shawn & Beckman, Jayson & Mitchell, Lorraine, 2017. "Reducing transatlantic barriers on U.S.-EU agri-food trade: What are the possible gains?," Food Policy, Elsevier, vol. 68(C), pages 233-247.
    5. Daniela Covino & Flavio Boccia, 2016. "Potentialities of new agri-biotechnology for sustainable nutrition," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2016(2), pages 97-106.
    6. Beckman, Jayson & Arita, Shawn & Mitchell, Lorraine & Burfisher, Mary, 2015. "Agriculture in the Transatlantic Trade and Investment Partnership: Tariffs, Tariff-Rate Quotas, and Non-Tariff Measures," Economic Research Report 212886, United States Department of Agriculture, Economic Research Service.
    7. Beckman, Jayson & Arita, Shawn & Mitchell, Lorraine, 2015. "The Transatlantic Trade and Investment Partnership and Agriculture: A Quantitative Analysis," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205056, Agricultural and Applied Economics Association;Western Agricultural Economics Association.

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