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Reflecting on the Efficiency of Design Thinking and Lean Startup

Author

Listed:
  • Bätz Kerstin

    (ISM International School of Management, Germany)

  • Siegfried Patrick

    (ISM International School of Management, Germany)

Abstract

Objective: In this article, the methods used to simplify the business modelling and founding of new companies are presented and critically reflected. Furthermore, it is discussed to what extent a specific method is advantageous, disadvantageous, applicable, not applicable, or even contradictory. Methodology: The theoretical analysis is underpinned by a qualitative interview study asking company founders about applying the methods mentioned above. The work is based on scientific papers and books and is complemented by the data originating from a specially designed study. Findings: The results conclude that business model founding instruments provide strategic guidelines favouring entrepreneurs, yet they turn out to be minor in its real-life significance as numerous factors rooted in different fields of expertise play in. Value Added: The added value of this paper is in the elaboration of efficiency bringing and risk-minimizing components of the methods, respectively. Accordingly, managers and entrepreneurs of all industries are intended to be equipped with sufficient information content that eases the decision for or against one of the methods as realistic expectations considering the application are likely to emerge. Recommendations: The limitations of this study are rooted in the chosen qualitative research since every interviewee is a subject to their individual perception.

Suggested Citation

  • Bätz Kerstin & Siegfried Patrick, 2022. "Reflecting on the Efficiency of Design Thinking and Lean Startup," Journal of Intercultural Management, Sciendo, vol. 14(1), pages 4-53, March.
    • Handle: RePEc:vrs:joinma:v:14:y:2022:i:1:p:4-53:n:4
    DOI: 10.2478/joim-2022-0001
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    References listed on IDEAS

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    1. Henry Chesbrough & Richard S. Rosenbloom, 2002. "The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin-off companies," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 11(3), pages 529-555, June.
    2. Annalisa Cristini & Alessandro Gaj & Sandrine Labory & Riccardo Leoni, 2003. "Flat Hierarchical Structure, Bundles of New Work Practices and Firm Performance," Rivista italiana degli economisti, Società editrice il Mulino, issue 2, pages 313-313.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    business model; entrepreneurship; Design Thinking; Lean Startup;
    All these keywords.

    JEL classification:

    • E37 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Forecasting and Simulation: Models and Applications
    • E39 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Other
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm

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